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Manager Analysis

In August, the SEO campaign achieved significant progress. A total of 18 keywords secured prime positions in the top 3 results on search engine pages, and an additional 70 keywords made it to the top 4-10 positions. Notably, the keywords ‘house painters near me Hawthorn East,’ ‘exterior painting Hawthorn,’ and ‘home painting services Kooyong’ all clinched the coveted 1st position on the first page. Furthermore, ‘residential painting Hawthorn’ soared from the 4th to the 2nd position on the first page, showcasing remarkable improvement. The primary focus in August was on off-page optimisation strategies, primarily leveraging guest posting opportunities. This approach aimed to drive valuable referral traffic, build authoritative backlinks, and enhance the overall website authority.

It’s crucial to mention that August also witnessed a significant development with Google’s core algorithm update, potentially impacting search rankings and organic traffic. As a result, close monitoring of site metrics ensued, with adaptive adjustments in progress to align with the implications of this update. Looking ahead to September, the SEO campaign will concentrate on on-page optimization, with particular emphasis on the highly competitive keyword ‘house painters Glen Waverley.’ The objective is to establish a stronger competitive presence for this keyword and secure a prominent position on the first page of Google’s search results.

SEO Analysis

  • 18 keywords ranking in top 3 (first page) of results
  • 70 keywords ranking in top 4-10 (first page) results
  • Keyword ‘house painters near me Hawthorn East’ ranking in 1st position (first page)
  • Keyword ‘exterior painting Hawthorn’ ranking in 1st position (first page)
  • Keyword ‘home painting services Kooyong’ ranking in 2nd position (first page)
  • Keyword ‘residential painting Hawthorn’ ranking in 2nd position (first page), up from 4th position (first page) in the previous month
  • Keyword ‘home painting services Hawksburn’ ranking in 4th position (first page)
  • In August, the SEO campaign focused on off-page optimisation strategies through guest posting opportunities to help drive referral traffic, build backlinks, and boost your site’s authority.
  • Also in August, Google rolled out a core algorithm update, which may influence the website’s search rankings and organic traffic. Site metrics will be closely monitored and necessary adjustments will be implemented to align with the update’s implications.
  • Through September, the SEO on-page optimisation will focus on the keyword ‘house painters Glen Waverley’ as it has a high level of competition and significant monthly searches. The goal is to gain a better competitive edge for this keyword and bring it onto the first page of Google search results.