Manager Analysis
In September, the Google Ads campaign exhibited mixed results, recording 2 conversions from 173 clicks, with a 1.16% conversion rate. The 13.75% click-through rate (CTR) and $3.47 average cost per click (CPC) indicate both successes and challenges. The emergency dentist campaign, despite being shown 26.51% of the time for relevant searches, did not yield any conversions. Conversely, the general dentist campaign secured two calls during the month.
For October, the strategy involves bolstering ad strength and quality by introducing additional ad assets. Simultaneously, efforts will be directed towards refining the landing page and ad copy as needed. This multifaceted approach aims to enhance overall campaign performance, optimise user experience, and attract more qualified leads. The continuous addition of negative keywords remains integral to refining targeting and ensuring the Google Ads campaign aligns closely with user intent, laying the groundwork for improved results and increased effectiveness in the upcoming month.
Google Ads Analysis
- 2 Conversions
- 173 Clicks
- 13.75% CTR
- 1.16% Conversion Rate
- $3.47 Avg. CPC
- September saw some ups and downs for the Google Ads campaign. The emergency dentist campaign was shown 26.51% whenever relevant searches were made. However, it did not receive any conversions. On the other hand, the general dentist campaign received two calls within the month.
- With that being said, the plan for October is to add other ad assets to increase the ad strength/quality and improve the landing page and ad copy when necessary. We will also continue to add negative keywords.
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