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Marmox Australia – September 2023 Monthly Report

by | Oct 9, 2023 | Marmox Australia

Manager Analysis

In September, the SEO campaign showcased significant achievements, with 7 keywords securing top 3 positions and an additional 7 keywords ranking in the top 4-10 positions on the first page.

Notable improvements included ‘building boards Devonport,’ ‘building boards Hobart,’ and ‘building boards Launceston,’ each claiming the 1st position, an impressive climb from the 4th position in the previous month. ‘Shower tray New South Wales’ secured a strong 2nd position, while ‘building boards Geelong,’ ‘mosaic tiles Devonport,’ and ‘shower niche Brisbane’ held solid positions in the top 5 and 9 on the first page, respectively.

September’s off-page optimisation strategy focused on creating and distributing press releases, augmenting brand awareness and driving traffic. Looking ahead to October, the SEO campaign shifts to on-page optimisation, directing attention to the competitive keyword ‘mosaic tiles Melbourne.’ With substantial monthly searches and a competitive landscape, the goal is to propel it closer to the first page, reinforcing the campaign’s success and expanding its influence in Google search results.

In September, the Facebook Ads performance experienced a minor dip, yielding 2 results in the form of Enquiry Form Submissions and 2 Organic Contact Form Submissions. Despite this, the ads reached 12,820 unique users, generating positive engagements with 14 post reactions, 1 comment, 13 post saves, 3 post shares, and 241 link clicks, translating to a 0.95% link click-through rate (CTR). To counter potential ad fatigue, slight tweaks were applied to the ads for optimisation. Looking ahead to October, the strategy involves refining the audience and considering an expansion of targeting to ensure the ads reach a broader audience with pertinent search behaviours and intent.

SEO Analysis

  • 7 keywords ranking in top 3 (first page) results
  • 7 keywords ranking in top 4-10 (first page) results
  • Keyword ‘building boards Devonport’ is ranking in the1st position (first page), up from 4th position (first page) in the previous month.
  • Keyword ‘building boards Hobart’ is ranking in the1st position (first page), up from 4th position (first page) in the previous month.
  • Keyword ‘building boards Launceston’ is ranking in the1st position (first page), up from 4th position (first page) in the previous month.
  • Keyword ‘shower tray New South Wales’ is ranking in the 2nd position (first page).
  • Keyword ‘building boards Geelong’ is ranking in the 5th position (first page).
  • Keyword ‘mosaic tiles Devonport’ is ranking in the 5th position (first page).
  • Keyword ‘shower niche Brisbane’ is ranking in the 9th position (first page).
  • In September, the SEO campaign focused on off-page optimisation via the creation and distribution of press releases to amplify brand awareness, channel traffic to the website, and enhance its domain authority.
  • Through October, the SEO on-page optimisation will focus on the keyword ‘mosaic tiles Melbourne’ as it has a high level of competition, significant monthly searches, and has yet to gain a strong footing in the rankings. The goal is to bring it closer to the first page of Google search results.

Facebook Analysis

  • 2 Results (Enquiry Form Submissions)
  • 2 Organic Contact Form Submissions
  • 12,820 Reach
  • 241 Link Clicks
  • 0.95% Link CTR
  • 272 Engagements
  • September has seen a slight decline in the Facebook Ads performance. The ads reached 12,820 unique users. With this, it gained positive Engagements through 14 post reactions, 1 comment, 13 post saves, 3 post shares, and 241 link clicks (i.e. redirects to the landing page).
  • As part of our optimisation, we tweaked the ads slightly to avoid ad fatigue when the same user sees the same ad more than once.
  • With that being said, the plan for October is to optimise the audience and potentially increase the targeting so more people with relevant search behaviour and intent can see the ads.