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Southern Excavations – September 2023 Monthly Report

by | Oct 9, 2023 | Southern Excavations

Manager Analysis

In the month of September, the SEO campaign exhibited significant progress. Five crucial keywords secured coveted positions within the top 3 results on search engine results pages, while an impressive total of 20 keywords landed within the top 4-10 positions on the first page.

Notably, the keywords ‘bobcat hire Brunswick Heads,’ ‘excavation Bangalow,’ and ‘bobcat hire Lennox Head’ each soared to the prestigious 1st position on the first page, firmly establishing the website’s visibility for these key terms. Additionally, the keyword ‘retaining walls Lennox Head’ climbed from the 5th to the 2nd position on the first page, indicating substantial improvement.

Furthermore, keywords such as ‘excavation Byron Bay,’ ‘bobcat hire Byron Bay,’ ‘retaining walls Bangalow,’ and ‘retaining walls Brunswick Heads’ achieved prominent 4th position rankings on the first page. ‘Excavation Lennox Head’ secured a respectable 6th position.

The campaign’s focus in September centred on off-page optimisation strategies, utilising Google Maps embeds to enhance the website’s authority and trustworthiness through high-calibre outbound links. Looking ahead to October, the emphasis will shift to on-page optimisation for the competitive keyword ‘bobcat excavation’ with the goal of further improving its ranking and visibility on Google’s first page.

SEO Analysis

  • 5 keyword ranking in top 3 (first page) results
  • 20 keywords ranking in top 4-10 (first page) results
  • Keyword ‘bobcat hire Brunswick Heads’ ranking in 1st position (first page)
  • Keyword ‘excavation Bangalow’ ranking in 1st position (first page)
  • Keyword ‘bobcat hire Lennox Head’ ranking in 1st position (first page)
  • Keyword ‘retaining walls Lennox Head’ ranking in 2nd position (first page), up from 5th position (first page) in the previous month.
  • Keyword ‘excavation Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘bobcat hire Byron Bay’ ranking in 4th position (first page)
  • Keyword ‘retaining walls Bangalow’ ranking in 4th position (first page)
  • Keyword ‘retaining walls Brunswick Heads’ ranking in 4th position (first page)
  • Keyword ‘excavation Lennox Head’ ranking in 6th position (first page)
  • In September, the SEO campaign focused on off-page optimisation strategies, leveraging Google Maps embeds. These embeds act as high-calibre outbound links, which can boost the website’s authority and trustworthiness.
  • Through October, the SEO on-page optimisation will focus on the keyword ‘bobcat excavation’ as it has a high level of competition, significant monthly searches, and has yet to gain a strong footing in the rankings. The goal is to bring it closer to the first page of Google search results.