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Suncoast Energy – September 2023 Monthly Report

by | Oct 9, 2023 | Suncoast Energy

Manager Analysis

In September, the SEO campaign yielded positive results with 51 keywords ranking on the first page of Google search results, and an additional 40 keywords securing positions between 4th and 10th.

Notably, key phrases such as ‘underground power Buderim,’ ‘underground power Sunrise Beach,’ and ‘underground power Baringa’ claimed the coveted 1st position. ‘Commercial electrician Battery Hill’ and ‘commercial electrician Baringa’ secured 2nd place rankings, while ‘underground power Eumundi’ stood at 3rd. ‘Commercial electrician Nambour West’ and ‘commercial electrician Kings Beach’ ranked 4th and 5th, respectively, and ’emergency electrician Baringa’ secured the 8th position.

The month’s focus was on off-page optimisation, involving the distribution of press releases to boost brand visibility and domain authority. In October, the SEO campaign aims to enhance on-page optimisation for the competitive keyword ‘electrical services Sunshine Coast.’ Additionally, new location pages will be created to cater to local search intent and bolster the site’s relevance.

September’s Google Ads campaign faced challenges, resulting in 1 conversion, 16 clicks, a 4.35% click-through rate (CTR), and a 6.25% conversion rate, with an average cost per click (CPC) of $7.81. The ads displayed 42% of the time but struggled to secure top positions, impacting click-through rates and conversions.

To address this, the team added low-intent, irrelevant, and competitor search terms to the negative keywords list as part of ongoing optimisation efforts. Looking ahead to October, the plan is to pause the Air Conditioning campaign and shift the focus towards new home builds, particularly in the realm of electrical services, to improve campaign performance and maximise ROI.

SEO Analysis

  • 51 keywords ranking in top 3 (first page) results
  • 40 keywords ranking in top 4-10 (first page) results
  • Keyword ‘underground power Buderim’ is ranking in the 1st position (first page).
  • Keyword ‘underground power Sunrise Beach’ is ranking in the 1st position (first page).
  • Keyword ‘underground power Baringa’ is ranking in the 1st position (first page).
  • Keyword ‘commercial electrician Battery Hill’ is ranking in the 2nd position (first page).
  • Keyword ‘commercial electrician Baringa’ is ranking in the 2nd position (first page).
  • Keyword ‘underground power Eumundi’ is ranking in the 3rd position (first page).
  • Keyword ‘commercial electrician Nambour West’ is ranking in the 4th position (first page).
  • Keyword ‘commercial electrician Kings Beach’ is ranking in the 5th position (first page).
  • Keyword ’emergency electrician Baringa’ is ranking in the 8th position (first page).
  • In September, the SEO campaign focused on off-page optimisation via the creation and distribution of press releases to amplify brand awareness, channel traffic to the website, and enhance its domain authority.
  • Through October, the SEO on-page optimisation will focus on the keyword ‘electrical services Sunshine Coast’ as it has a high level of competition and has yet to gain a strong footing in the rankings. The goal is to bring it closer to the first page of Google search results.
  • Additionally, new SEO location pages will be created for “air conditioning” service. These location pages will help build trust and relevance as they directly cater to local search intents, ensuring that the site is visible to users within the service areas.

Google Ads Analysis

  • 1 Conversion
  • 16 Clicks
  • 4.35% CTR
  • 6.25% Conversion Rate
  • $7.81 Avg. CPC
  • September has shown challenges to the Google Ads campaign. The ads were shown 42% of the time whenever relevant searches were made. However, the ads are missing out on clicks since they are not showing up at the top positions most of the time. This means that users usually convert after clicking through the top results.
  • As part of our regular optimisation, we added low intent, irrelevant, and competitor search terms in the negative keywords list.
  • With that being said, the plan for October is to pause the Air Conditioning campaign and switch the focus into new home builds, specifically regarding electrical services.