Manager Analysis
In September, the Google Ads campaign encountered challenges, recording 1 conversion from 126 clicks, resulting in a 0.79% conversion rate. The 7.82% click-through rate (CTR) and $4.83 average cost per click (CPC) reflect a competitive landscape, compounded by the ads being displayed less than 10% of the time for relevant searches due to high search volume and competition, despite a $20 daily budget. To address these challenges, our regular optimisation efforts included adding low-intent, irrelevant, and competitor search terms to the negative keywords list.
Looking forward to October, the strategy involves creating a dedicated landing page for the Cabinet Maker service. This tailored landing page aims to directly align with user intent, responding to the significant search volume observed for cabinet maker-related terms. By addressing this specific intent with a separate landing page, we aim to enhance user experience, improve relevance, and mitigate challenges posed by the current landing page’s banner area. This strategic adjustment is anticipated to optimise campaign performance and better cater to user expectations.
Google Ads Analysis
- 1 Conversion
- 126 Clicks
- 7.82% CTR
- 0.79% Conversion Rate
- $4.83 Avg. CPC
- September has shown challenges to the Google Ads campaign. The ads were shown less than 10% of the time whenever relevant searches were made even with a $20 daily budget due to high search volume and competition.
- As part of our regular optimisation, we added low intent, irrelevant, and competitor search terms in the negative keywords list.
- With that being said, the plan for October is to create a separate landing page for Cabinet Maker to directly match the user intent, since cabinet maker search terms had the most search volume for the campaign and this intent is not directly addressed in the banner area of the current landing page.
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