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Manager Analysis

In October, the SEO campaign exhibited notable progress with the website’s search engine optimisation efforts. Two important keywords, ‘dentist Seven Hills’ and ‘wisdom teeth removal Seven Hills,’ managed to secure prominent positions on the first page of search engine results. ‘Dentist Seven Hills’ stood at an impressive 4th position, while ‘wisdom teeth removal Seven Hills’ claimed the 5th spot. Another keyword, ’emergency dentistry Seven Hills,’ made significant headway by ranking 15th on the second page.

The primary focus of the October SEO campaign revolved around off-page optimisation, employing a local citations strategy. This strategic move aimed to enhance the website’s visibility, credibility, and Google presence by acquiring reputable backlinks from authoritative sources. Additionally, content pages were introduced, covering services like ’emergency dentist,’ ‘general dentist,’ and ‘wisdom teeth removal.’ These pages served as the foundation for upcoming SEO location pages, designed to cater directly to local search intents.

In the upcoming month of November, the SEO campaign will continue to expand with the addition of SEO location pages targeting 39 specific geographic areas. This strategic approach will not only enhance the website’s visibility and relevance in local searches but also establish the brand as a local authority, improving user engagement and overall search performance. These efforts are especially beneficial for mobile users, strengthening the site’s presence in each area it serves.

SEO Analysis

  • 2 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist Seven Hills’ ranking in 4th position (first page)
  • Keyword ‘wisdom teeth removal Seven Hills’ ranking in 5th position (first page)
  • Keyword ‘emergency dentistry Seven Hills’ ranking in 15th position (second page)
  • Keyword ‘sports mouthguards Seven Hills’ ranking in 26th position (third page)
  • In October, the SEO campaign focused on off-page optimisation using local citations strategy to improve the site’s visibility, credibility, and Google presence by providing reputable backlinks to the site.
  • As well, the campaign also started to add ‘emergency dentist’, ‘general dentist’, and ‘wisdom teeth removal’ content pages to the site. These pages will also form the basis for the SEO location pages which will help build trust and relevance as they are designed to directly cater to local search intents.
  • Through the month of November, the SEO on-page optimisation will start adding SEO location pages for the three above mentioned services. These pages will target specific geographic areas, making your site more visible and relevant in local searches and improving user engagement for the above keywords. They also help establish your brand as a local authority and are essential for mobile users, which enhances overall search performance for each area you serve. In this phase of the campaign, there are 39 targeted locations.