Manager Analysis
In October, the SEO campaign achieved remarkable results. The efforts focused on off-page optimisation, leveraging social foundations and strategies to enhance the website’s visibility, reputation, and online presence. This initiative successfully fostered brand recognition across crucial social platforms.
The campaign resulted in an impressive 22 keywords ranking within the top 3 (first page) of search results. Notably, keywords like ‘aircon cleaning Boondall,’ ‘split system cleaning Aspley,’ ‘air con cleaner Aspley,’ and others secured the coveted 1st and 2nd positions on the first page. This substantial improvement in rankings signifies a significant step towards greater online visibility and user engagement.
To further strengthen the website’s authority, relevance, and trustworthiness, location-targeted SEO pages centered around ‘aircon cleaning’ were introduced. These additional content pieces will bolster the site’s presence on Google search results and drive increased customer interactions.
As the campaign moves into November, the focus will shift to on-page optimisation, with an emphasis on the competitive keyword ‘aircon cleaning Brisbane,’ aiming to secure a prominent position on the first page of Google’s search results.
In October, the Google Ads campaign delivered impressive results. The month witnessed a doubling of conversions, rising from 3 in September to a total of 6. The campaign achieved 142 clicks, maintaining a strong Click-Through Rate (CTR) of 7.41% and a Conversion Rate of 4.23%. The Average Cost Per Click (CPC) remained cost-effective at $4.22.
To enhance the campaign’s performance, a strategic focus on conversion rate optimisation was implemented. This involved the addition of negative keywords, particularly targeting search terms related to DIY AC cleaning. This strategy aimed to ensure that the ads were displayed to the most relevant and valuable audience.
Looking ahead, the plan for October involves further increasing conversions by exploring additional automated bidding strategies, with a strong focus on achieving more conversions. The addition of negative keywords will continue to refine the ad delivery, ensuring that the campaign maintains its efficiency and effectiveness.
SEO Analysis
- 22 keywords ranking in top 3 (first page) results
- Keyword ‘aircon cleaning Boondall’ ranking in 1st position (first page)
- Keyword ‘split system cleaning Aspley’ ranking in 1st position (first page)
- Keyword ‘air con cleaner Aspley’ ranking in 2nd position (first page)
- Keyword ‘air con cleaner Cashmere’ ranking in 2nd position (first page)
- Keyword ‘air conditioner cleaning Gaythorne’ ranking in 2nd position (first page)
- Keyword ‘air conditioner cleaning Grange’ ranking in 2nd position (first page)
- Keyword ‘air conditioner cleaning Aspley’ ranking in 3rd position (first page)
- In October, the SEO campaign focused on off-page optimisation using social foundations and strategies to improve the site’s visibility, reputation and online presence by fostering brand recognition across the important social platforms.
- Additionally, location-targeted SEO pages about ‘aircon cleaning’ were added to the website. The goal was to add more content to boost the site’s authority, relevance, and trustworthiness. These pages will help improve presence on Google search results and increase customer actions on the site.
- Through November,the SEO on-page optimisation will focus on the keyword ‘aircon cleaning Brisbane’ as it has a high level of competition, significant monthly searches, and has yet to gain a strong footing in the rankings. The goal is to bring it onto the first page of Google search results.
Google Ads Analysis
- 6 Conversions
- 142 Clicks
- 7.41% CTR
- 4.23% Conversion Rate
- $4.22 Avg. CPC
- October saw significant wins in the Google Ads campaign. The conversions doubled from 3 in September to 6 in October.
- As part of our conversion rate optimisation strategy, we added negative keywords, especially search terms looking for DIY ac cleaning.
- With that being said, the plan for October is to ramp up the conversions further by exploring other automated bidding strategies focused on conversions. We will also continue to add negative keywords to improve ad delivery.
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