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Perrys Fuel Distributors – October 2023 Monthly Report

by | Nov 7, 2023 | Perrys Fuel Distributors

Manager Analysis

In October, the SEO campaign yielded significant progress with 80 keywords ranking on the first page, and 83 keywords in the top 4-10 positions. Notably, essential keywords such as ‘bulk fuel supplier Crystal Brook,’ ‘Tin Man Port Pirie,’ and ‘bulk fuel supplier South Australia’ secured the top position, while ‘fuel card Port Pirie’ and ‘bulk fuel supplier Port Pirie’ ranked second.

The primary focus of the month was off-page optimisation, strengthening the site’s social foundations and improving online presence. This strategy enhanced brand recognition across key social platforms. Moving into November, the SEO campaign shifts towards creating fresh content and dedicated SEO location pages for ‘oil and lubricants’ to enhance relevance and authority in target locations.

For the Fuel Card Account, October was productive, resulting in 17 conversions from 87 clicks, with a 14.40% click-through rate (CTR) and a 19.54% conversion rate. The average cost per click (CPC) stood at $6.76. Notably, competitor queries were added to the negative keywords list to optimise ad performance. Looking ahead to November, the focus will be on reviewing and adjusting keywords to exclude competitors and low-intent searches. Ongoing additions of negative keywords will continue to optimise ad spend.

In October, the Facebook Ads campaign displayed mixed results. The ads reached 23,043 unique users and generated 293 engagements, including 52 post reactions, 13 comments, 3 post saves, and 3 post shares. Additionally, the ads garnered 223 link clicks, providing a valuable path for potential leads. As part of optimisation efforts, minor adjustments were made to the ads to prevent ad fatigue among users. Looking ahead to November, the plan involves optimising the audience and potentially expanding targeting to reach more users with relevant search behaviour and intent, following Meta’s recommendation for audience size.

Facebook Ads Analysis – Fuel Card Account

  • 2 Results (Perrys Fuel Card Account Enquiry)
  • 1 Account Application Click
  • 23,043 Reach
  • 223 Link Clicks
  • 0.33% Link CTR
  • 293 Engagements
  • October has seen some ups and downs in the Facebook Ads performance. The ads reached 23,043 unique users. With this, it gained positive Engagement through 52 post reactions, 13 comments, 3 post saves, 3 post shares, and 223 link clicks (i.e. redirects to the landing page). As a note, the comment section can also provide be a means for leads to ask for more information about the service.
  • As part of our optimisation, we tweaked the ads slightly to avoid ad fatigue when the same user sees the same ad more than once.
  • With that being said, the plan for October is to optimise the audience and potentially increase the targeting so more people with relevant search behaviour and intent can see the ads, since Meta recommends using an audience size higher than 2.8 million to exit the learning phase.

Google Ads Analysis – Fuel Card Account

  • 17 Conversions
  • 87 Clicks
  • 14.40% CTR
  • 19.54% Conversion Rate
  • $6.76 Avg. CPC
  • As part of our regular optimisations, we added competitor queries to the negative keywords list.
  • With that being said, the plan for November is to review the existing keywords and adjust those as necessary to avoid showing ads to competitors and low intent searches. We will also continue to add negative keywords to optimise ad spend.

SEO Analysis

  • 80 keywords ranking in top 3 (first page) results
  • 83 keywords ranking in top 4-10 (first page) results
  • Keyword ‘bulk fuel supplier Crystal Brook’ is ranking in the 1st position (first page).
  • Keyword ‘Tin Man Port Pirie’ is ranking in the 1st position (first page).
  • Keyword ‘bulk fuel supplier South Australia’ is ranking in the 1st position (first page).
  • Keyword ‘fuel card Port Pirie’ is ranking in the 2nd position (first page).
  • Keyword ‘bulk fuel supplier Port Pirie’ is ranking in the 2nd position (first page).
  • Keyword ‘bulk fuel supplier Marion Bay’ is ranking in the 4th position (first page).
  • Keyword ‘lubricants Crystal Brook’ is ranking in the 4th position (first page).
  • Keyword ‘bulk fuel supplier Adelaide’ is ranking in the 6th position (first page).
  • In October,the SEO campaign focused on off-page optimisation using social foundations and strategies to improve the site’s visibility, reputation and online presence by fostering brand recognition across the important social platforms.
  • Through November, the SEO campaign will prioritise the creation of new content and SEO location pages for ‘oil and lubricants’’ to gain more relevance and authority for this service keyword in the target locations.