Manager Analysis
In October, the SEO campaign yielded positive results with 3 keywords ranking in the top 3 and 4 keywords ranking in the top 4-10 search results. Notably, the keywords ‘physiotherapy Keilor Downs,’ ‘physio Keilor Downs,’ and ‘back pain Keilor Downs’ secured prominent positions on the first page, with rankings of 3rd and 5th positions. The SEO strategy primarily focused on off-page optimisation through guest posting, enhancing referral traffic, building valuable backlinks, and strengthening the site’s authority.
Looking ahead to November, the SEO campaign will shift its focus towards revamping the SEO location pages for the ‘physiotherapy’ and ‘back pain’ keywords. This effort aims to enhance local visibility, relevance, and user engagement by targeting specific service areas.
In October, the Google Ads campaign demonstrated consistent performance, generating 6 conversions from 143 clicks, resulting in a 1.25% click-through rate and a 4.20% conversion rate. The average cost per click (CPC) stood at $4.39. Although the ads successfully drove conversions, they experienced interruptions due to a migration issue with the landing page to the new hosting platform.
To address this, the plan for October focused on ensuring the resumption of ad delivery once the landing page transition was complete. Additionally, the campaign implemented a conversion rate optimisation strategy by introducing new keywords to the General Physio ad group. The team also continued to refine the keyword selection, including the addition of low-intent, irrelevant, and competitor searches to the negative keywords list to improve ad targeting.
SEO Analysis
- 3 keywords ranking in top 3 (first page) results
- 4 keywords ranking in top 4-10 (first page) results
- Keyword ‘physiotherapy Keilor Downs’ ranking in 3rd position (first page)
- Keyword ‘physio Keilor Downs’ ranking in 3rd position (first page)
- Keyword ‘back pain Keilor Downs’ is ranking in 5th position (first page)
- In October, the SEO campaign focused on off-page optimisation strategies through guest posting opportunities to help drive referral traffic, build backlinks, and boost your site’s authority.
- Through November, the SEO campaign will focus on rebuilding the SEO location pages for the keywords ‘physiotherapy’ and ‘back pain’. These pages target the specific areas you serve, making your site more visible and relevant in local searches and improving user engagement.
Google Ads Analysis
- 6 Conversions
- 143 Clicks
- 1.25% CTR
- 4.20% Conversion Rate
- $4.39 Avg. CPC
- October saw stable performance in the Google Ads campaign. The ad impressions led to 6 calls, which show high conversion intent. However, the ads stopped delivery since the landing page has not yet been imported to the new hosting.
- As part of our conversion rate optimisation strategy, we added new keywords in the General Physio ad group.
- With that being said, the plan for October is to ensure the ad delivery is back up once the landing page is transferred to the new hosting. Furthermore, we will review the existing keywords and adjust those as necessary to reach more relevant users. We will also continue adding low intent, irrelevant, and competitor searches in the negative keywords list.
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