Manager Analysis
In October, our Google Ads campaign encountered several challenges. Despite a daily budget of $20, our ads were displayed less than 10% of the time when relevant searches occurred, primarily due to high search volume and intense competition. This resulted in 126 clicks and an 8.09% click-through rate (CTR) with an average cost per click (CPC) of $4.80.
To address these issues, we proactively optimised the campaign by adding low-intent, irrelevant, and competitor search terms to the negative keywords list. This strategic move helped improve the ad’s visibility among more qualified prospects.
Moving forward, we plan to continue reviewing the Search Terms report to identify and add any low-intent or irrelevant search terms to the negative keywords list. Additionally, we are considering testing the Performance Max campaign type to assess its effectiveness in promoting our services. By implementing these strategies, we aim to enhance the overall performance of our Google Ads campaign and achieve better results in the coming months.
Google Ads Analysis
- 126 Clicks
- 8.09% CTR
- $4.80 Avg. CPC
- October has shown challenges to the Google Ads campaign. The ads were shown less than 10% of the time whenever relevant searches were made even with a $20 daily budget due to high search volume and competition.
- As part of our regular optimisation, we added low intent, irrelevant, and competitor search terms in the negative keywords list.
- With that being said, the plan for October is to continue to review the Search Terms report and add any low intent or irrelevant search term to the negative keywords list. We will also look into testing the Performance Max campaign type if it will be effective for the service.
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