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Manager Analysis

In November, the SEO campaign showcased significant achievements. A total of 10 keywords secured prominent positions within the top 3 search results, ensuring heightened visibility on the first page. Additionally, 69 keywords secured positions between 4th and 10th, further solidifying the website’s presence. Notably, specific location-based keywords like ‘social worker Darra,’ ‘social worker Durack,’ ‘social worker Raceview,’ and ‘social worker Corinda’ claimed the coveted 1st position on the first page, establishing the client’s authority in those areas.

Furthermore, ‘NDIS support coordination Darra’ secured an impressive 2nd position, while ‘social worker Woodridge’ held a commendable 3rd position. The November strategy primarily focused on off-page optimisation through strategic guest posting, aiming to generate referral traffic, fortify backlinks, and enhance overall site authority.

As the campaign transitions into December, the strategic shift involves prioritising the creation of dedicated SEO location pages for the high-search-volume keyword ‘counselling support.’ This strategic move aims to capitalise on significant monthly searches and bolster the keyword’s position in the site’s rankings.

SEO Analysis

  • 10 keywords ranking in top 3 (first page) results
  • 69 keywords ranking in top 4-10 (first page) results
  • Keyword ‘social worker Darra’ is ranking in the 1st position (first page).
  • Keyword ‘social worker Durack’ is ranking in the 1st position (first page).
  • Keyword ‘social worker Raceview’ is ranking in the 1st position (first page).
  • Keyword ‘social worker Corinda’ is ranking in the 1st position (first page).
  • Keyword ‘NDIS support coordination Darra’ is ranking in the 2nd position (first page).
  • Keyword ‘social worker Woodridge’ is ranking in the 3rd position (first page).
  • In November, the SEO campaign focused on off-page optimisation strategies through guest posting opportunities to help drive referral traffic, build backlinks, and boost your site’s authority.
  • Through December, the SEO campaign will prioritise the creation of SEO location pages for the keyword ‘counselling support’ as it has significant monthly searches and has yet to gain a strong footing in the site’s rankings.