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Shepherd & Co – November 2023 Monthly Report

by | Dec 7, 2023 | Shepherd & Co

Manager Analysis

In November, a comprehensive SEO analysis was conducted, encompassing an initial website review, keyword research, and competitor analysis. Identified issues on the website were promptly addressed, laying a robust foundation for the SEO campaign. The XML sitemap was re-submitted, and successful modifications to the Google Business Profile listing included a change in business name and address, accompanied by the addition of Facebook and Instagram social profiles.

Looking ahead to December, the focus of the SEO campaign will shift towards further optimisation steps. This encompasses refining page titles and meta descriptions for optimal length and alignment with the keyword strategy. A critical aspect involves the cleanup of the URL structure, with adjustments and removals planned for pages lacking relevance.

Additionally, December will witness a strategic emphasis on off-page optimisation to enhance brand visibility and recognition, augment website traffic, and elevate domain authority. This will involve crafting and disseminating press releases highlighting the brand name change from Hobart Buyers Agent, alongside the construction of local citations to fortify backlinks and enhance website visibility, credibility, and Google presence.

SEO Analysis

  • Through November, the initial website review, keyword research, and competitor analysis were completed.
  • As part of this review, some issues on the website needed to be resolved in order to set a solid foundation for the SEO campaign.
  • The XML sitemap has been re-submitted
  • In the Google Business Profile listing, business name and address have been changed successfully.
  • Facebook and Instagram social profiles were added to GBP listing
  • In December, the SEO campaign will focus on additional SEO optimisation steps including the following:
  • Optimising page titles and meta descriptions for optimal length and to reflect the keyword strategy
  • Clean up the URL structure. The URL structure has been reviewed and some pages need to be adjusted or removed as they do not add relevance.
  • Also in December, the campaign will prioritise off-page optimisation strategies to help increase brand visibility and recognition, drive website traffic, and boost domain authority.
  • Actions will include the creation and distribution of press releases about the brand name change from Hobart Buyers Agent. Additionally, local citations will be built to improve the site’s backlinks which can also affect website visibility, credibility, and Google presence.