Select Page

YBLDHS: LevelUp Independent Living – November 2023 Monthly Report

by | Dec 7, 2023 | YBLDHS: LevelUp Independent Living

Manager Analysis

November marked a substantial SEO achievement with 110 keywords securing the top 3 positions and 34 in the top 4-10. Critical terms like ‘supported independent living Gympie’ held the 1st position. Off-page optimisation strategies, particularly guest posting, drove referral traffic and enhanced site authority. Notably, ‘supported independent living Noosaville’ climbed from 7th to 2nd place. December’s focus involves optimising Supported Short Stay Accommodation (STA) pages, emphasising ‘transport support,’ ‘community access NDIS,’ and ‘social outing support’ with targeted location adjustments.

November demonstrated stability in our Google Ads performance. Despite achieving only 2 conversions, traffic remained robust with 243 clicks and a steady CPC of $4.42. Our strategic shift to test Maximise Conversions bidding aligns with Google’s AI to optimise within daily budgets. The upcoming emphasis is on Ad Group restructuring for enhanced ad relevance and increased Click-Through Rate (CTR). Expanding the keyword list, informed by new trends, is prioritised to elevate overall conversion performance. Keyword research remains integral to sustaining a competitive edge.

SEO Analysis

  • 110 keywords ranking in top 3 (first page) results
  • 34 keywords ranking in top 4-10 (first page) results
  • Keyword ‘supported independent living Gympie’ is ranking in the 1st position (first page)
  • Keyword ‘supported short stay accommodation Mountain Creek’ is ranking in the 1st position (first page).
  • Keyword ‘ILO NDIS Sunshine Coast’ is ranking in the 1st position (first page)
  • Keyword ‘supported independent living Noosaville’ is ranking in the 2nd position (first page), up from 7th position (first page) in the previous month.
  • Keyword ‘NDIS SIL provider Noosa’ is ranking in the 2nd position (first page)
  • Keyword ‘ILO NDIS Maroochydore’ is ranking in the 4th position (first page).
  • In November, the SEO campaign focused on off-page optimisation strategies through guest posting opportunities to help drive referral traffic, build backlinks, and boost your site’s authority.
  • Through December, the SEO campaign will prioritise the optimisation of the STA pages with the keywords ‘transport support’, ‘community access NDIS’, and ‘social outing support’. As well, target locations will be adjusted according to the new focus list.

Google Ads Analysis

  • 1 Conversions
  • 243 Clicks
  • 8.36% CTR
  • 0.41% Conversion Rate
  • $4.42 Avg. CPC
  • November was a slower month as we achieved only 2 conversions to the website. However, traffic is still good with 140 clicks and the CPC is stable month on month (MoM) at $4.42.
  • As part of our regular optimisation strategy, we tested out new keyword bidding strategies from Manual CPC to Maximise Conversions, which uses Google’s AI to set bids to help get the most conversions for the campaign within the set daily budget. .
  • Main opportunity is to restructure or properly segment keywords in tighter themed Ad Groups to help tailor the ads more and further increase CTR and ad relevance. Additionally, we will expand the keyword list to help uplift overall conversion performance. With that, we will be doing another Keyword research to check out keyword volumes and trends that can be added to our campaigns.