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YBLDHS: Your Choice Plan Management – November 2023 Monthly Report

by | Dec 7, 2023 | YBLDHS: Your Choice Plan Management

Manager Analysis

November exhibited robust SEO performance, with 38 keywords securing the top 3 rankings and an additional 35 in the top 4-10. Notably, ‘NDIS plan management Morayfield’ dominated in the 1st position. Off-page optimisation via guest posting strategies bolstered referral traffic and backlinks. The focus now narrows to South East Queensland, optimising for ‘NDIS plan management Brisbane’ and ‘NDIS plan managers Gold Coast’ in December, targeting competitive keywords for enhanced visibility.

The GBP strategy showcased success, particularly with ‘NDIS plan management Morayfield,’ securing 1st position in Google Maps. Key listings, like ‘Sunshine Coast plan manager,’ consistently led the local search results. In November, the primary Your Choice Plan Management listing generated substantial engagement, including 693 views, 53 website clicks, 61 direction requests, and 54 phone calls. The focus remains on maintaining local prominence through December.

November maintained stable Google Ads performance with 8 conversions and a 5.33% conversion rate. While achieving 150 clicks, the average CPC stood at $12.98. Ongoing optimisation efforts included testing keyword bidding strategies and transitioning from Manual CPC to maximum conversions. December’s emphasis shifts to campaign restructuring and the introduction of Performance Max for comprehensive lead generation across various Google channels.

SEO Analysis

  • 38 keywords ranking in top 3 (first page) results
  • 35 keywords ranking in top 4-10 (first page) results
  • Keyword ‘NDIS plan management Morayfield’ is ranking in the 1st position (first page).
  • Keyword ‘NDIS plan management Caloundra’ is ranking in the 1st position (first page).
  • Keyword ‘NDIS plan management Buderim’ is ranking in the 3rd position (first page).
  • Keyword ‘NDIS plan management Maroochydore’ is ranking in the 4th position (first page).
  • Keyword ‘NDIS plan management Caboolture’ is ranking in the 8th position (first page).
  • In November, the SEO campaign focused on off-page optimisation strategies through guest posting opportunities to help drive referral traffic, build backlinks, and boost your site’s authority. Additionally, focus locations will henceforth only include areas in South East Queensland region.
  • Through December, the SEO on-page optimisation will focus on the keywords ‘NDIS plan management Brisbane’ and ‘NDIS plan managers Gold Coast’ as they have medium to high levels of competition and significant monthly searches. The goal is to gain a better competitive edge for these keywords and bring them onto the first page of Google search results.

GBP Analysis

  • Keyword ‘NDIS plan management Morayfield’ is ranking in 1st position in Google Maps or local search results (ahead of the map pack).
  • Keyword ‘NDIS plan management Caboolture’ is ranking in 1st position in Google Maps or local search results (ahead of the map pack).
  • Keyword ‘plan manager Maroochydore’ is ranking in 1st position in Google Maps or local search results (ahad of the map pack).
  • Keyword ‘Sunshine Coast plan manager’ is ranking in 1st position in Google Maps or local search results (ahad of the map pack).
  • In November, the main Your Choice Plan Management listing generated 693 views from Google Search and Google Maps via desktop and mobile searches, 53 website clicks, 61 direction requests, and 54 phone calls made directly from the GBP listing.

Google Ads Analysis

  • 8 Conversions
  • 5.33% Conversion Rate
  • 150 Clicks
  • 2.66% CTR
  • $12.98 Avg. CPC
  • In November, the campaign continued to achieve a stable performance with 8 conversions to the website. The ads received 1 Contact Form submission, 3 calls from the ads,1 call through the website, and 3 registrations for YCPM NDIS Plan Management services.
  • As part of our regular optimisation strategy, we tested out new keyword bidding strategies from Manual CPC to Maximise Conversions, which uses Google’s AI to set bids to help get the most conversions for the campaign within the set daily budget.
  • With that being said, the main focus is to restructure the campaigns and test launch a Performance Max campaign for Lead Generation. Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. It’s designed to complement your keyword-based Search campaigns to help you find more converting customers across all of Google’s channels like YouTube, Display, Search, Discover, Gmail, and Maps.