SEO Analysis
- 1 keywords ranking in top 3 (first page) results
- 3 keywords ranking in top 4-10 (first page) results
- Keyword ‘online psychologist Hervey Bay’ is ranking in the 1st position (first page).
- Keyword ‘online psychologist Toowoomba’ is ranking in the 6th position (first page).
- Keyword ‘online psychologist Caboolture’ is ranking in the 8th position (first page).
- Keyword ‘online psychologist Morayfield’ is ranking in the 13th position (second page).
- Keyword ‘online occupational therapist Caboolture’ is ranking in the 12th position (second page).
- Through December, the SEO campaign focused on the creation and distribution of press releases as part of off-page optimisation to help increase brand visibility and recognition, ramp up domain authority, and drive website traffic.
- In January, the SEO on-page optimisation will focus on the keyword ‘speech pathology Maroochydore’ as it gets significant monthly searches. The goal is to gain a better competitive edge for this keyword and bring it onto the first page of Google search results.
Google Ads
- 1 Conversions
- $391.88 Cost Per Conversion
- 81 Clicks
- 9.40% CTR
- $4.84 Avg. CPC
- December achieved the same result as the last month with 1 conversion to the website. Looking into the other metrics, the avg CPC has also increased from $4.84 to $9.74 which is an indicator that more competitors are bidding on similar keywords as ours and that we would need to improve the quality of our keywords and increase our ad copies’ Ad Strengths.
- As part of our regular optimisation strategy, we did the following changes to the campaign: Ad bidding segment adjustments, budget pacing and SQR analysis and continuous negative keywords optimisation.
- Main opportunity coming into 2024 is to remove non-serving keywords that haven’t received any traffic for the past 6 months or more. From here we can focus the budget on higher-performing keywords with good conversion history and overall uplift our performance.
Facebook Analysis
- 2 Results (Contact Us Form Submission)
- 10,378 Reach
- 101 Link Clicks
- 0.35% Link CTR
- 125 Engagements
- In December our campaign delivered two successful conversions (Contact Us Form Submissions), reaching a good visibility of 10,378 with 101 link clicks and a 0.35% Link CTR. The 125 recorded engagements demonstrate considerable interest.
- As part of our optimisation, bid strategies were recalibrated, balancing competitiveness in the auction with efficient resource allocation to maximise cost-effectiveness.
- In the coming month, our focus is to help increase website traffic by testing and refining our audience targeting. We’re taking a closer look at the people who see the ads to ensure we’re reaching those most likely to be genuinely interested in our offerings. By fine-tuning the audience criteria, we aim to make our content more relevant to the right users.
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