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King Clean – December 2023 Monthly Report

by | Jan 16, 2024 | King Clean

SEO Analysis

  • 3 keywords ranking in top 3 (first page) results
  • Keyword ‘commercial cleaning Malvern’ ranking in 1st position (first page)
  • Keyword ‘office cleaning Malvern’ ranking in 1st position (first page)
  • Keyword ‘commercial cleaning services Malvern’ ranking in 2nd position (first page)
  • Keyword ‘cleaning services Malvern’ ranking in 11th position (second page)
  • In December, the SEO campaign identified broken links, too big pages, pages with too long meta descriptions, irrelevant page content (lorem ipsum), and the issue with HTTP/HTTPS site versions. Recommendations have been sent to your web dev team.
  • Through January, the SEO campaign focused on off-page optimisation via the creation and distribution of press releases to help increase brand visibility and recognition, drive website traffic, and boost domain authority.

GBP Analysis

  • The keyword ‘commercial cleaning Malvern’ is ranking in 1st position (ahead of the map pack) in Google Maps or local search results.
  • The keyword ‘commercial cleaning services Malvern’ is ranking in 1st position (in the map pack) in Google Maps or local search results.
  • The keyword ‘office cleaning Malvern’ is ranking in 1st position (in the map pack) in Google Maps or local search results.
  • In December, the Google Business Profile (GBP) listing generated 650 views from Google Search and Google Maps via desktop and mobile searches (up from 457 previously), 12 website clicks (down from 22 previously), 57 requests for directions (up from 26 previously), and 3 phone calls (down from 7 previously) were made directly from the listing.
  • Additionally, SEO optimised content for the GBP listing was posted with the goal of gaining more location relevance. The post can be viewed here:https://g.co/kgs/HXtGWUr.
  • For the month of January, the GBP strategy will focus on the keyword ‘cleaning services Melbourne’ to help it gain ranking in the Google Maps or local search results. Service areas will also be added to the listing to improve local search visibility in the targeted locations.