Physio Well-th – December 2023 Monthly Report

SEO Analysis

5 keywords ranking in top 3 (first page) results
2 keywords ranking in top 4-10 (first page) results
Keyword ‘physiotherapy Keilor Downs’ ranking in 3rd position (first page)
Keyword ‘physio Keilor Downs’ ranking in 3rd position (first page)
Keyword ‘back pain Keilor Downs’ is ranking in 4th position (first page)
Keyword ‘neck pain Keilor Downs’ is ranking in 5th position (first page)
In December, SEO off-page optimisation focused on gaining local citations to boost site visibility and trustworthiness by helping improve Google presence through quality backlinks.
Through January, the SEO campaign will prioritise the creation of new content and SEO location pages for ‘physiotherapy’ to gain more relevance and authority for this service keyword in the target locations.

4 Conversions
3.81% Conversion Rate
105 Clicks
6.43% CTR
$5.80 Avg. CPC
In December, we were able to achieve more conversions to the website with 4 compared to last November’s 2 conversions. Consequently, this gave us a lover Cost/Conversion of $152.27 from previously costing $309.72. Conv. Rate also went up to 3.81% from 1.43%. Looking into the other metrics, our CTR also improved from 1.28% to 6.43%. This was achieved by optimising our keyword targeting, ensuring we only bid on relevant, high-quality keywords.
As part of our regular optimisation strategy, we did the following changes to the campaign: Ad bidding segment adjustments, budget pacing and SQR analysis and continuous negative keywords optimisation.
As recommended by Google, we can increase ad performance and drive engagement by adding a business logo to your account. Using logos in Search ads can help users associate your brand with the ads you run. Please send over a high-quality image of your logo so we can upload it into your account.