SEO Analysis
1 keywords ranking in top 3 (first page) results
6 keywords ranking in top 4-10 (first page) results
Keyword ‘online psychologist Hervey Bay’ is ranking in the 1st position (first page).
Keyword ‘online psychologist Toowoomba’ is ranking in the 5th position (first page).
Keyword ‘online psychologist Caboolture’ is ranking in the 6th position (first page).
Keyword ‘online psychologist Morayfield’ is ranking in the 10th position (first page), up from 13th position (second page) in the previous month.
Keyword ‘online occupational therapist Caboolture’ is ranking in the 15th position (second page).
Through January, on-page optimisation focused on the keyword ‘speech pathology Maroochydore’. Its ranking can be expected to improve in the upcoming weeks.
In February, the SEO campaign will prioritise the creation of new content and SEO location pages for ‘positive behaviour support’ to gain more relevance and authority for this service keyword in the target locations. Additionally, target locations will be revised and cleaned up according to recent recommendations.
Google Ads
1 Conversions
63 Clicks
10.14% CTR
$6.49 Avg. CPC
January achieved the same result as the last month with 1 conversion to the website. Looking into the other metrics, we were able to achieve more traffic to the website with 63 clicks compared to last month’s 49. Additionally, the avg CPC has also decreased to $6.49 from $9.74. This was achieved by improving the quality of our keywords targeted within our campaigns.
As part of our regular optimisation strategy, we did the following changes to the campaign: Ad bidding segment adjustments, budget pacing and SQR analysis and continuous negative keywords optimisation.
The main opportunity for this month is to test out Broad Match Keywords from Phrase Match within the Generic campaign to help with the low search volumes and see what traffic/data we can further acquire.
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