SEO Analysis
106 keywords ranking in top 3 (first page) of results
44 keywords ranking in top 4-10 (first page) results
Keyword ‘split system cleaning Brighton’ ranking in 1st position (first page)
Keyword ‘air con cleaner Newmarket’ ranking in 2nd position (first page)
Keyword ‘air con cleaner Aspley’ ranking in 2nd position (first page)
Keyword ‘air conditioner cleaning Gaythorne’ ranking in 2nd position (first page)
Keyword ‘split system cleaning Kalinga’ ranking in 2nd position (first page)
Keyword ‘split system cleaning Newmarket’ ranking in 2nd position (first page)
Keyword ‘split system cleaning Aspley’ ranking in 3rd position (first page)
In January, on-page optimisation focused on the keyword ‘North Lakes air conditioning’. Its ranking can be expected to improve in the upcoming weeks.
Through February, the SEO campaign will focus on off-page optimisation via the creation and distribution of press releases to help increase brand visibility and recognition, drive website traffic, and boost domain authority.
Google Ads Analysis
21 Conversions
$28.88 Cost Per Conversion
9.46% Conversion Rate
222 Clicks
$2.73 Avg. CPC
8.09%. CTR
In January, we’ve continued to achieve a steady performance with 21 conversions to the website from last month’s 20 conversions. Consequently, this resulted in a slightly lower Cost/Conversion of $28.88 from previously costing $29.18. CTR also went up to 8.09% from 8% which indicates how the ad copies continue to stay relevant and effective to the users. Additionally, our avg CPC has also decreased to $2.73 from previously costing $2.90.
As part of our regular optimisation strategy, we paced the budget weekly to maximise ad spend and ensure we are bidding more on higher-converting Keywords. Additionally, we have also closely monitored the Search Terms report, making sure to add irrelevant keywords and queries within our Negative Keyword list to avoid wasted ad spend.
Main opportunities for the next month is to expand our keyword targeting list and ad groups to increase our visibility and ultimately, our conversion metrics.
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