Google Ads Analysis
21.90 Conversions
$20.62Cost/Conversion
7.60% Conversion Rate
288 Clicks
12.29% CTR
January has been another strong month for our campaigns as there has been an uplift in conversion metrics across the board. Conversions went up from 14.89 to 21.90 which consequently resulted in a lower Cost/Conv of $20.62 from previously costing $28.69 in December. Conv. Rate is also higher at 7.60% from 6.68%. Additionally, we were also able to achieve more traffic to the website with 288 from 223, and a lower avg CPC of $1.57 from previously costing $1.92. These were all achieved by ensuring continual optimisations were done week on week.
As part of our regular optimisation strategy, we did the following changes to the campaign: Ad bidding segment adjustments, budget pacing and SQR analysis and continuous negative keywords optimisation.
The main opportunity for this month is to look into our Audience, Devices and Demographic targeting data. Increase bids in the higher-performing segments to increase visibility and ultimately conversion results.
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