SEO Analysis
83 keywords ranking in top 3 (first page) results
48 keywords ranking in top 4-10 (first page) results
Keyword ‘telehealth psychologist Kawana’ is ranking in the 1st position (first page).
Keyword ‘NDIS psychologist Redbank Plains’ is ranking in the 1st position (first page).
Keyword ‘telehealth psychologist Caboolture’ is ranking in the 1st position (first page).
Keyword ‘telehealth psychologist Nambour’ is ranking in the 1st position (first page).
Keyword ‘positive behaviour support Gympie’ is ranking in the 2nd position (first page).
Keyword ‘telehealth psychologist Ashmore’ is ranking in the 2nd position (first page).
Keyword ‘NDIS psychologist Moreton Bay’ is ranking in the 3rd position (first page).
Keyword ‘positive behaviour support Sunshine Coast’ is ranking in the 4th position (first page).
Keyword ‘positive behaviour support Moreton Bay’ is ranking in the 6th position (first page).
In January, the SEO campaign focused on off-page optimisation strategies using map embeds from Google Maps which can serve as high-quality outbound links, potentially enhancing the site’s overall authority and reliability.
Through February, the SEO on-page optimisation will focus on the keyword ‘psychologist Caboolture’ as it has a medium to high level of competition and significant monthly searches. The goal is to gain a better competitive edge for this keyword and bring it closer to the #1 position in Google search results.
Google Ads Analysis (Grant Account)
4 Conversionw
4.26% Conversion Rate
94 Clicks
6.91% CTR
$9.69 Avg. CPC
In January we were able to achieve more conversions to the website with 4 compared to last December’s 1 conversion. Consequently, the overall CPA has also decreased to $227.79 from previously costing $317.74.
Looking into the other metrics, there was also an increase in traffic as we achieved 94 clicks from 40. CTR is also higher at 6.91% from 4.88%. This was achieved by increasing the ad strength of our ad copies, making sure they are relevant to the targeted users..
As part of our regular optimisation strategy, we tested out new keyword bidding strategies from Manual CPC to Maximise Conversions, which uses Google’s AI to set bids to help get the most conversions for the campaign within the set daily budget. As seen in the conversion metrics improvement above, we will continue to monitor this and make the necessary bidding adjustments as needed
For February, we will continue to do search query optimisations and add irrelevant search terms within the negative keyword list to avoid wasted ad spend.
Google Ads Analysis (Paid Account)
2 Conversions
1.74% Conversion Rate
115 Clicks
7.22% CTR
$4.04 Avg. CPC
In January, we were able to achieve a total of 2 conversions to the website which is a slight decline from last month’s 4 conversions. However, looking into the other metrics, we were able to achieve more traffic with 115 clicks from 104. The avg. CPC has also decreased to $4.04 from previously costing $4.24.
As part of our regular optimisation strategy, we will be identifying the ad groups, or keywords that have performed well from the last months and allocate more budget to capitalise on these high-performing elements.<
The main focus for this month is still to improve the Mindcare PBSP campaign as it has been getting 0 results MoM (month on month). Currently, the campaign only has one ad group with keywords that are rarely shown due to low quality scores. To help uplift this, we will expand our keyword targeting list and tailor the ad copies within the ad groups to help increase quality scores and boost visibility.
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