SEO Analysis
Solid rankings for vital keywords can be seen at this stage of the SEO campaign.
4 keywords ranking in top 3 (first page) results
6 keywords ranking in top 4-10 (first page) results
Some of the high performing keywords are listed below. These are by no means permanent and have been included here because they reflect the breadth of the keywords and locations that have started to rank in Google
Keyword ‘childrens orthodontist Surry Hills’ is ranking in the 1st position (first page)
Keyword ‘invisalign Surry Hills’ is ranking in the 1st position (first page)
Keyword ‘orthodontist Chippendale’ is ranking in the 2nd position (first page)
Keyword ‘childrens orthodontist Sydney’ is ranking in the 4th position (first page)
Keyword ‘orthodontist Sydney’ is ranking in the 4th position (first page)
Keyword ‘orthodontist Surry Hills’ is ranking in the 5th position (first page)
Keyword ‘orthodontist Camperdown’ is ranking in the 5th position (first page)
In February, the SEO campaign will prioritise the creation of new content and SEO location pages for keywords ‘orthodontist’, ‘childrens orthodontist’, and ‘orthodontist for adults’
to gain more relevance and authority for these service keywords in the target locations.
Google Ads Analysis
39 Conversions
472 Clicks
4.87% CTR
8.26% Conversion Rate
$5.15 Avg. CPC
It has a stronger month of January for our campaigns as there has been an uplift in conversion metrics across the board. Conversions went up from 21 to 39 which consequently resulted in a lower Cost/Conv of $62.28 from previously costing $74.97 in December. Additionally, our CTR has also increased to 4.87% from 2.21%. This was achieved by ensuring we only have relevant and high-quality keywords within our campaigns.
As part of our regular optimisation strategy, we tested out new keyword bidding strategies from Maximised Clicks to Maximise Conversions, which uses Google’s AI to set bids to help get the most conversions for the campaign within the set daily budget. We’ve also removed the ‘shared budget’ strategy and implemented individual budget allocation to each campaign so we can further segment each campaign’s performance. As seen in the conversion metrics improvement above, we will continue to monitor this and make the necessary bidding adjustments as needed /li>
The main opportunity is to launch our new paediatric keywords along with their own tailored ad copies. Closely monitoring them and making the necessary optimisations in the coming weeks.
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