SEO Analysis
2 keywords ranking in top 3 (first page) results
2 keywords ranking in top 4-10 (first page) results
Keyword ‘buyers agent Hobart’ ranking in 2nd position (first page)
Keyword ‘buyers advocate Hobart’ ranking in 2nd position (first page)
Keyword ‘buyers advocate Tasmania’ ranking in 4th position (first page)
Keyword ‘buyers agent Tasmania’ ranking in 4th position (first page)
Keyword ‘buyers advocate Launceston’ ranking in 17th position (second page)
Through January, the SEO campaign prioritised the creation of new content for keyword ‘buyers agent’ to gain more relevance and authority for this service keyword in the target locations.
In February, the SEO campaign will focus on off-page optimisation by creating social signals which can show users and search engines that the site’s content is actively being engaged with and performing well. The goal is to improve online visibility and potentially enhancing Google rankings.
Google Ads Analysis
2 Conversions
327 Clicks
3.63% CTR
$2.17 Avg. CPC
January has been a win for our campaigns as we were finally able to achieve 2 conversions to the website compared to 0 conversions in the previous months. Traffic has also increased with 327 Clicks compared to December’s 182 Clicks. Looking into the other metrics, our CTR is also high at 3.63% which was achieved by ensuring our ad copies are relevant to the targeted users.
As part of our regular optimisation strategy, we will be identifying the ad groups, or keywords that have contributed to our increase in traffic & has resulted in conversions and allocate more budget/increase bidding to capitalise on these high-performing elements.
One of the opportunities we can do is to revisit the launch of our Performance Max campaign as your historical data shows that this campaign type have contributed to some conversion results to the website.
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