SEO Analysis
10 keywords ranking in top 3 (first page) of results
3 keywords ranking in top 4-10 (first page) results
Keyword ‘motorhome storage Rubyanna’ ranking in 1st position (first page)
Keyword ‘caravan storage Rubyanna’ ranking in 1st position (first page)
Keyword ‘boat storage Rubyanna’ ranking in 1st position (first page)
Keyword ‘self storage Rubyanna’ ranking in 2nd position (first page)
Keyword ‘caravan storage Burnett Heads’ ranking in 4th position (first page)
Keyword ‘caravan storage Bundaberg’ ranking in 11th position (second page)
Keyword ‘boat storage Bundaberg’ ranking in 15th position (second page)
In January, the SEO campaign focused on developing evergreen content for ‘boat storage Bundaberg’, ‘motorhome storage Bundaberg’, and ‘caravan storage Bundaberg’. The goal is to add more content to boost the site’s authority, relevance, and trustworthiness. This will help improve presence on Google search results and increase customer actions on the site.
Through February, the SEO campaign will prioritise the publishing of new content and SEO location pages for the keywords ‘boat storage’, ‘motorhome storage’, and ‘caravan storage’ to gain more relevance and authority for these keywords in the target locations.
Google Ads Analysis
0 Conversions
0 Cost Per Conversion
0 Conversion Rate
43 Clicks
$4.52 Avg. CPC
19.72%. CTR
In January, we were able to achieve more traffic to the website with 43 clicks compared to last December’s 14 clicks. Additionally, our CTR is very high at 19.72% which indicates how our target users find our ad copies effective and relevant to them. Although the conversions we received did not reflect within the Google Ads platform, we do note that in Google Analytics, we were able to achieve results via Paid Advertising.
As part of our regular optimisation strategy, we paced the budget weekly to maximise ad spend and ensure we are bidding more on higher-converting Keywords. Additionally, we have also closely monitored the Search Terms report, making sure to add irrelevant keywords and queries within our Negative Keyword list to avoid wasted ad spend.
Main focus for the coming month is to troubleshoot our Conversion tracking, to ensure that the conversion results we are acquiring are reflected in Google Ads from Google Analytics.
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