SEO Analysis
27 keywords ranking in top 3 (first page) results
35 keywords ranking in top 4-10 (first page) results
Keyword ‘underground power Currimundi’ is ranking in the 1st position (first page).
Keyword ‘underground power Pelican Waters’ is ranking in the 2nd position (first page).
Keyword ‘commercial electrician Battery Hilli’ is ranking in the 4th position (first page).
Keyword ‘commercial electrician Cotton Tree’ is ranking in the 5th position (first page).
Keyword ‘underground power Eumundi’ is ranking in the 5th position (first page).
Keyword ‘commercial electrician Marcoola’ is ranking in the 7th position (first page).
Keyword ‘commercial electrician Peregian Beach’ is ranking in the 9th position (first page).
In January, on-page optimisation focused on the keyword ‘commercial air conditioning Sunshine Coast’. Its ranking can be expected to improve in the upcoming weeks.
Through February, the SEO on-page optimisation will focus on the keyword ‘electrician Cooroy’ as it has a medium to high level of competition and gets significant monthly searches. The goal is to bring it closer to the first page of Google search results.
Google Ads Analysis
1 Conversion
82 Clicks
7.36% CTR
$11.26 Avg. CPC
In January, we were only able to achieve 1 conversion to the website. Looking into the other metrics, our CTR is still high at 7.36% which indicates how our ad copies continue to stay effective and relevant to our targeted users. Overall avg CPC has also decreased to $11.26 from previously costing $11.77.
As part of our regular optimisation strategy, we tested out new keyword bidding strategies from Manual CPC to Maximise Conversions, which uses Google’s AI to set bids to help get the most conversions for the campaign within the set daily budget. We also added the keywords within our headlines to help increase Ad Strength and relevancy.
The main opportunity for this month is to test out a Dynamic Search Ads campaign. DSA’s help fill in the gaps of our keyword based campaign by using content from the relevant landing pages on your website to target your ads to searches.
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