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Ace’s Tree & Garden Service – March 2022 Monthly Report

Jul 4, 2022

Manager

There were again very positive results for the campaign in March. We saw a welcome recovery in user visits, with the trend rising by 10.5%. Over half those users arrived through organic (SEO) channels, and we saw a 113% increase in organic users from last month! This March we had 151 total, with 149 of them new. In terms of SEO, we again saw a small drop in the site’s average rank by 4.2%. But we retained all our keywords on the first page of Google’s search results, with all but 4 in holding the #1 rank. Last month, we performed optimisations on the ‘tree removal melville’ target keyword, which currently ranks 6th. We will pause SEO optimisation for the month of April.

SEO Analysis

  • 15 keywords ranking in top 3 (first page) of results
  • 1 keyword ranking in top 4-10 (first page) results
  • Keyword ‘tree pruning Fremantle’ ranking in 1st position (first page)
  • Keyword ‘tree removal Fremantle’ ranking in 1st position (first page)
  • Keyword ‘tree services Fremantle’ ranking in 1st position (first page).
  • Keyword ‘tree removal melville’ ranking in 6th position (first page)
  • Keyword ‘tree pruning melville’ ranking in 3rd position (first page).
  • In March, on-page optimisation was completed with a focus on the keyword ‘tree removal melville’.

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  • SEO optimisation work will be paused for the month of April.

    • Ace’s Tree & Garden Service – February 2022 Monthly Report

    Mar 7, 2022

    Manager

    February brings mixed but still promising results for the campaign. User visits did decline by 4.4%, but the overall trend saw several peaks. A majority of those users arrived through organic (SEO) channels – 133 total, with 126 of them new. Average session duration, meanwhile, went up by 4.2% and remains well over a minute. This shows that our content is relevant to people’s searches. The site’s average SEO rank again dropped, this time by 8.7%. Still, almost all our keywords remain in the #1 rank on Google’s search results – very pleasing to see! In February, we performed on-page optimisations for the ‘tree removal crawley’ target keyword, which now ranks #1. We also created an optimised blog post for your approval. In March, we will focus optimisations on the ‘tree removal melville’ target keyword so that it returns to the top 3 spots.

    SEO Analysis

  • 14 keywords ranking in top 3 (first page) of results
  • 2 keywords ranking in top 4-10 (first page) results
  • Keyword ‘tree pruning Fremantle’ ranking in 1st position (first page)
  • Keyword ‘tree removal Fremantle’ ranking in 1st position (first page)
  • Keyword ‘tree services Fremantle’ ranking in 1st position (first page).
  • Keyword ‘tree removal melville’ ranking in 6th position (first page)
  • Keyword ‘tree pruning melville’ ranking in 4th position (first page).
  • In February, on-page optimisation was completed with a focus on the keyword ‘tree removal crawley’ which is now ranking in 1st position (first page).
  • Additionally, we have written a blog post and we have sent it for your approval before we can publish it live on the website. The blog post can be viewed here: https://bit.ly/3ImfwA4
  • Through the month of March, we plan to focus our on-page optimisation on keyword ‘tree removal melville’ to help bring it back to the top 3 positions in Google search results.