Ace’s Tree & Garden Service – October 2020 Monthly Report
Manager
The SEO campaign for the month of October has seen some noteworthy wins as well as a few areas we can work on. We are going strong with our keyword rankings for ‘tree pruning Fremantle’, ‘tree removal Fremantle’, and ‘tree services Fremantle’, all ranking in the 1st position of search results. There has been an increase in the number of keywords ranking in the top 3 positions, as well, with 12 keywords in October compared to 8 in September. While we would have wanted to see steady growth of our site visits for October, addressing website issues from October 16 to October 25 caused the website to temporarily disable and led to a slight 17.8% decrease in the number of users visiting our website from 118 users last month to 97 users this month. Of the 97 website users, 55 of them are organic users (SEO traffic). There has been a 22.5% decrease in the users’ average session duration, as well, from an average of 1 minute 9 seconds for the month of September to an average of 53 seconds for October. It is interesting to note that while September users accessed the website mostly from desktop followed by users accessing from their mobile device, October’s census of users also included users accessing from tablet, with 55.7% of users accessing from desktop, 40.2% accessing from their mobile device, and the remaining 4.1% of users accessing from their tablet. To regain traction and strengthen our campaign, we will be using an off-page strategy in the month of November to ensure we can maintain top #1 positions for the Fremantle keywords.
SEO Analysis
Ace’s Tree & Garden Service – August 2020 Monthly Report
Manager
The month of August has produced a set of pleasing results for our campaign. We are glad to note that we were able to mitigate the negative trend in website traffic from the past few months as we see a slight increase in overall traffic for August. Based on the user trend for the last week of the month, we can expect to see more improvements in the number of website visitors. Despite the increase, there is a slight drop on the number of users brought in by our organic channel, indicating an area of improvement in terms of our SEO campaign. Our overall SEO keyword rankings have had small positive movements, stabilising throughout the end of the month which has been pleasing. The number of keywords ranking in the top 3 positions of Google have gone up while the keywords ranking in the top 4 to 10 positions have gone down from 5 to 4. Our biggest win for the month was being able to maintain our keyword rankings for our targeted Fremantle keywords at the top 2 positions. It’s also very exciting to see the keyword “tree services Fremantle” ranking within the top 3. We plan to pursue this growth in targeted keyword rankings by using on-page optimisations for the month of September in order to secure more keywords in the top 1 position.