Ace’s Tree & Garden Service – April 2021 Monthly Report
Manager
The results produced for the month of April have been slower than expected, especially with last month’s successful campaign run. First off, there has been a surprising 28.6% drop in overall site traffic. This can be attributed to multiple fluctuations throughout the month on days reaching as low as one user per day. Nevertheless, we are optimistic to see a turn-around for the coming month of May as hinted by the peak in site visitors during the last few days of April. For keyword rankings, we are somewhat pleased by the stable performance of keywords and for this reason, we do expect the website traffic to bounce back up. The number of keywords on the first page of Google was maintained, with 16 keywords within the top 3 positions. There have been a few dips in the below focused keywords, however all of them are still secure within the top 3 rankings of Google search results. Our main priority for the coming month of May is to solidify the focus keywords closer to the #1 position on Google. The campaign strategy will consist of on-page optimisations through this month to achieve this goal.
SEO Analysis
Ace’s Tree & Garden Service – March 2021 Monthly Report
Manager
The month of March has been a successful run for the SEO campaign. We are pleased to report another increase in overall site traffic with a bigger 30.1% jump in site visits! The trend in overall website traffic shows promise for the coming month of April if site performance continues to stabilise. Consequently, the organic (SEO) channel has brought in 84 site visits this month. This is a solid improvement from last month’s 50 organic visitors. The wins continue to extend to the campaign performance in SEO rankings, as a keyword moved up from the top 4 to 10 positions to the top 3 positions of Google search results. This resulted in a better average SEO ranking for the campaign. For the targeted keywords, keyword ‘tree services Fremantle’ and ‘tree removal Fremantle’ have dropped down to the 2nd positions in comparison to last month’s 1st position. On the other hand, all of the Melville keywords are now secure in the top 3 positions. It has been fantastic to see all of the focus keywords ranking within the top 3 positions of Google! In order to further boost these rankings to the top 1 position, we will be utilising on-optimisations throughout the month of April.