Select Page

Manager

We are pleased to see yet another strong set of results for the SEO campaign this month of April. Nevertheless, there are a few highlights in data that can be used as areas of improvement for the coming month of May. To start, there has been an 18.1% decrease in overall website traffic, brought in through a slightly more stable trend in site visits with minimal fluctuations. It is positive to see the organic (SEO) channel continue to bring in the majority of traffic, indicating an effective SEO performance for the month. On the other hand, the trend in keyword rankings has been less steady. The resulting keyword rankings show an increase in the number of keywords in the top 3 positions of Google, ultimately pushing up the average SEO ranking. The targeted keywords have been performing exceptionally well, with most of them securing the top 1 position of Google search results! We aim to boost more focus keywords closer to this position for the coming month of May and in particular see the new ‘blown in insulation’ keywords make their way closer to the top 3 results on the first page of results.

SEO Analysis

  • 91 keywords ranking in top 3 (first page) results
  • 24 keywords ranking in top 4-10 (first page) results
  • Keyword ‘roof vacuuming Sydney’ ranking in 1st position (first page)
  • Keyword ‘roof space cleaning Sydney’ ranking in 2nd position (first page)
  • Keyword ‘ceiling vacuuming Sydney’ ranking in 1st position (first page)
  • Keyword ‘blow in insulation Sydney’ ranking in 10th position (first page)
  • In April, on-page optimisations were completed for the keyword ‘air conditioner removal Chatswood’ and the keyword has jumped to 1st position (first page) from 11th position (second page) since completing these optimisations which has been fantastic to see!
  • Through May, we will expand our optimisation efforts to address and boost the keyword ‘roof insulation Sydney’ from its current 13th position ranking to reach first page rankings in Google’s search results