Manager
We are pleased to see yet another strong set of results for the SEO campaign this month of April. Nevertheless, there are a few highlights in data that can be used as areas of improvement for the coming month of May. To start, there has been an 18.1% decrease in overall website traffic, brought in through a slightly more stable trend in site visits with minimal fluctuations. It is positive to see the organic (SEO) channel continue to bring in the majority of traffic, indicating an effective SEO performance for the month. On the other hand, the trend in keyword rankings has been less steady. The resulting keyword rankings show an increase in the number of keywords in the top 3 positions of Google, ultimately pushing up the average SEO ranking. The targeted keywords have been performing exceptionally well, with most of them securing the top 1 position of Google search results! We aim to boost more focus keywords closer to this position for the coming month of May and in particular see the new ‘blown in insulation’ keywords make their way closer to the top 3 results on the first page of results.
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