Manager
The month of April has produced some positive results overall. We have seen an increase in the overall website traffic which is great to see especially during the current situation with COVID-19. Our Google Ads campaign achieved 1 conversion through the month and in the coming month we will be working to increase the number of traffic in order to also increase the total number of conversions. This will be our focus, as well as the new sanitisation targeted keywords in the campaign.
Google Ads Analysis
The month of April has produced a steady month of results from the Google Ads campaign. We have generated 20 Clicks, 10% CTR, 201 Impressions, 1 Conversion and a 0.5% Conversion rate.
We are still seeing the conversion tracking issue persist, which is why we are not seeing the total number of conversions displaying in the marketing dashboard. However through manually checking the conversions we can see 1 achieved through the month.
The plan for May is to structure the campaign to encourage more conversions and traffic to our ads. We are now targeting the sanitation and disinfection keywords with a dedicated landing page to the campaign in order to show relevance for those services.
Recent Comments