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Active Vac – June 2021 Monthly Report

Manager

The month of June has produced yet another strong and positive set of results for the SEO campaign. There has been another increase in overall website traffic, with this amounting to 10.2%. The trend in this site visits is steady, indicating a good consistency in traffic throughout the month. It has been fantastic to see a jump in users coming in from the organic (SEO) channel as well, from 535 to 615. Unfortunately, there has been a small dip in overall SEO ranking. This can be attributed to a number of keywords dropping down from the top 3 positions to the top 4 to 10 positions or outside the first page of Google. Nevertheless, we continue to maintain the top ranking keywords for the targeted keywords which is still a win for the campaign! We aim to continue to secure these rankings and boost other keywords in the coming month of July by optimising these keywords.

SEO Analysis

  • 84 keywords ranking in top 3 (first page) results
  • 29 keywords ranking in top 4-10 (first page) results
  • Keyword ‘roof vacuuming Sydney’ ranking in 1st position (first page)
  • Keyword ‘roof space cleaning Sydney’ ranking in 2nd position (first page)
  • Keyword ‘ceiling vacuuming Sydney’ ranking in 1st position (first page)
  • Keyword ‘blow in insulation Sydney’ now ranking in 4th position (first page)
  • Through July, we will continue our optimisation efforts to maintain current top ranking keywords and boost others to reach first page rankings in Google’s search results.
  • Active Vac – May 2021 Monthly Report

    Manager

    It has been a successful month for the SEO campaign this May as we note multiple wins across the board. We are pleased to see a 22.6% increase in overall website traffic, in recovery of last month’s dip in site visits. The strong trend in site traffic throughout the month showcases an optimal springboard for the coming months. The organic (SEO) channel remains to be the top-performing channel as it brings in 535 organic users, a notable improvement from last month’s 431 organic traffic. We are also ecstatic to find similar growth in keyword rankings, especially with the increase in the average SEO ranking brought by additional keywords that rank in the top 3 positions of Google search results. The targeted keywords continue to drive results, as they secure more positions further up the first page of Google. We aim to boost more of these keywords for the coming month of June by utilising on-page optimisations.

    SEO Analysis

  • 94 keywords ranking in top 3 (first page) results
  • 25 keywords ranking in top 4-10 (first page) results
  • Keyword ‘roof vacuuming Sydney’ ranking in 1st position (first page)
  • Keyword ‘roof space cleaning Sydney’ ranking in 2nd position (first page)
  • Keyword ‘ceiling vacuuming Sydney’ ranking in 1st position (first page)
  • Keyword ‘blow in insulation Sydney’ now ranking in 4th position (first page) from 10th position in the previous month.
  • In May, on-page optimisations were completed for the keyword ‘roof insulation Sydney’ and the keyword is ranking in 11th position (second page), up from 13th position in the previous month.
  • Through June, we will expand our optimisation efforts to address and boost more keywords to reach first page rankings in Google’s search results.