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Active Vac – April 2021 Monthly Report

May 10, 2021

Manager

We are pleased to see yet another strong set of results for the SEO campaign this month of April. Nevertheless, there are a few highlights in data that can be used as areas of improvement for the coming month of May. To start, there has been an 18.1% decrease in overall website traffic, brought in through a slightly more stable trend in site visits with minimal fluctuations. It is positive to see the organic (SEO) channel continue to bring in the majority of traffic, indicating an effective SEO performance for the month. On the other hand, the trend in keyword rankings has been less steady. The resulting keyword rankings show an increase in the number of keywords in the top 3 positions of Google, ultimately pushing up the average SEO ranking. The targeted keywords have been performing exceptionally well, with most of them securing the top 1 position of Google search results! We aim to boost more focus keywords closer to this position for the coming month of May and in particular see the new ‘blown in insulation’ keywords make their way closer to the top 3 results on the first page of results.

SEO Analysis

  • 91 keywords ranking in top 3 (first page) results
  • 24 keywords ranking in top 4-10 (first page) results
  • Keyword ‘roof vacuuming Sydney’ ranking in 1st position (first page)
  • Keyword ‘roof space cleaning Sydney’ ranking in 2nd position (first page)
  • Keyword ‘ceiling vacuuming Sydney’ ranking in 1st position (first page)
  • Keyword ‘blow in insulation Sydney’ ranking in 10th position (first page)
  • In April, on-page optimisations were completed for the keyword ‘air conditioner removal Chatswood’ and the keyword has jumped to 1st position (first page) from 11th position (second page) since completing these optimisations which has been fantastic to see!
  • Through May, we will expand our optimisation efforts to address and boost the keyword ‘roof insulation Sydney’ from its current 13th position ranking to reach first page rankings in Google’s search results

    • Active Vac – March 2021 Monthly Report

    Apr 9, 2021

    Manager

    The results produced for the month of March have been generally strong, illustrating a stable SEO campaign performance throughout the month. It has been positive to note a recovery in overall website traffic as we observe an 11.4% increase in site visits. This development can be attributed to the increase in the number of organic users from 463 to 490 organic visits this month. Despite these wins, the average SEO ranking has gone down for March due to the decrease in the number of keywords ranking in both the top 3 and top 4-10 positions of Google search results. Fortunately, the focus keywords of the campaign remain unaffected as all of them are still secure within the top 3 positions of Google. Also, it has been fantastic to see campaign strategy success as Chatswood keywords are effectively boosted in organic searches. We aim to keep focusing on these targeted keywords for the coming month of April.

    SEO Analysis

  • 89 keywords ranking in top 3 (first page) results
  • 27 keywords ranking in top 4-10 (first page) results
  • Keyword ‘roof vacuuming Sydney’ ranking in 1st position (first page)
  • Keyword ‘roof space cleaning Sydney’ ranking in 3rd position (first page)
  • Keyword ‘ceiling vacuuming Sydney’ ranking in 1st position (first page)
  • In March, on-page optimisations were completed for the keyword ‘insulation installers Chatswood’ and we also saw boost in most Chatswood keywords attaining 1st position since completing these optimisations.
  • Through April, the ranking for the keyword ‘air conditioner removal Chatswood’ in 11th position (second page) will be addressed to see a boost further up the first page of Google’s search results