Please note, as in previous years, this months report (December 2020) will not include comment/analysis from the team due to the break over Christmas and New Years. Comments and analysis from the team will resume as per usual in your next monthly report (January 2021).

Manager

The month of November has seen some underwhelming results in terms of site traffic and SEO rankings. User visits have declined slightly by 12.3%, although an overwhelming majority of them continue to arrive from organic (SEO) searches which is pleasing. There was a dip in site traffic in the middle of the month, but the trend has been generally upward since then which shows potential for the month of December. The average session duration has increased since October, which is a positive note also. SEO rankings have also dipped slightly, but performance in the top 3 rankings has held steady. We now have 94 keywords within the top 3 spots, although several others have dropped from the first page of search results. The target Sydney keywords remain in the top 3 spots; we will continue using off-page strategies to shift them closer to the number one position.

SEO Analysis