Active Vac – October 2020 Monthly Report
Manager
October results for the SEO campaign have been generally positive, although with some decline in website statistics. Following the trend in September, there has again been a boost in website traffic, with a 14.5% increase in users, bringing it up to 765 total. 546 users came from organic (SEO) searches, with 530 of those being new to the site. The average session duration has dipped, but users from organic (SEO) searches still remain on site for at least 1 minute which is pleasing to see. The increase in organic traffic also accompanies the fairly steady performance of SEO-ranked keywords for October. There has been a slight increase in the average SEO rank, but also a slight decrease in the number of keywords ranked both in the top 3 (91, down 1.1%) and top 4 to 10 positions (28, down 3.4%). The focus Sydney keywords remain steady in the top 3 rankings. With majority of users originating from Sydney, the goal for November is to push the campaign higher with an off-page strategy to move these keywords higher up the SEO rankings, nearer #1.
SEO Analysis
Active Vac – August 2020 Monthly Report
Manager
The month of August has seen some pleasing results since shifting our focus from the Google Ads campaign to the SEO side of things. While we have seen a slight dip in the overall website traffic from most channels (cpc and organic), we are pleased with the SEO rankings we have been able to obtain over the last month. The most competitie Sydney keywords have been our focus as these keywords will yield the best results for Active Vac once ranked in the top positions. We have now secured top 3 positions for 3 of the Sydney keywords! Our focus in the coming month is to utilise an on-page strategy to further optimise the homepage for these keywords to ensure we can make our way towards the #1 positions in Google’s results.