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Active Vac – July 2020 Monthly Report

Aug 7, 2020

Manager

The month of July has seen a steady month of results for the Google Ads campaign, however we have seen a drop in the total number of conversions achieved. A big win for the month was seeing click through rate increase, this put us in a great position towards the end of the month. Upcoming for Active Vac, we will be pausing our work on the Google Ads campaign and will instead move to an SEO campaign where we will work to build up the SEO rankings to get more traffic coming to the website.

Google Ads Analysis

  • 4 Conversions
  • 35 Clicks
  • 9.3 %CTR
  • 11.42 % Conversion rate
  • July has been a pleasing month for the Google Ads campaign. We have managed to achieve our goal from the month of June in increasing our CTR. The CTR has increased by 6.6% through July and our conversion rate is now sitting at 11.42% which is a great position to be in. The plan for August is to hold off on any further Google Ads optimisations and pour of focus into the SEO side of things instead.

    • Active Vac – June 2020 Monthly Report

    Jul 7, 2020

    Manager

    The month of June has seen another pleasing month of results from the Google Ads campaign. While we have seen an overall dip in the website traffic, the traffic coming from cpc (Cost per click – Google Ads), has actually doubled from 3 in May to 6 in June. The Google Ads campaign has also been able to achieve a total of 8 conversions through the month which has been a huge win. Our plan for July will see us optimising the campaign to see an increase in clicks and therefore conversions from the campaign. Our goal is to see 10 conversions achieved through July.

    Google Ads Analysis

  • June has produced a very successful month of results for the Google Ads campaign. The campaign has generated 38 Clicks, a 8.8% CTR, 434 Impressions and 8 Total Conversions with a 21.05% Conversion rate.
  • The main highlights for the month of June included the increase in the overall traffic which also saw the campaign achieve a higher number of conversions, conversion rate and lower CPC. However, we are still facing an issue with conversions not appearing correctly in the marketing dashboard.
  • Our plan for the month of July is to structure the campaign to achieve a better CTR. This should lead to an increase in the total number of conversions as well. We will also be working on a solution for the conversion tracking issue that has been persisting.