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Active Vac – May 2020 Monthly Report

Jun 5, 2020

Manager

The month of May has seen some positive numbers from the Google Ads campaign. We have seen a total of 4 conversions through the month, which is a great improvement from the 1 conversion that was achieved in the prior month. We have also been able to increase the traffic from the Google Ads campaign through the month of May. Our focus for the coming month will be to further increase this traffic as well as the click through rate which will also lower down the cost per conversion. Through June our goal is to maintain if not increase the total number of conversions achieved.

Google Ads Analysis

  • May has produced a steady month of results for the Google Ads campaign. The campaign has generated 31 Clicks, a 12.4% CTR, 249 Impressions and 4 Total Conversions with a 9.67% Conversion rate.
  • The main highlights for the month of May included the increase in the overall traffic as well as the click through rate which also saw the campaign achieve a higher number of conversions.
  • However, we are still facing an issue with conversions not appearing correctly in the marketing dashboard.
  • Our plan for the month of June is to structure the campaign to achieve a lower CPC and therefore see more clicks from the campaign. This should also lead to an increase in the total number of conversions. We will also be working on a solution for the conversion tracking issue that has been persisting.

    • Active Vac – April Monthly Report

    May 7, 2020

    Manager

    The month of April has produced some positive results overall. We have seen an increase in the overall website traffic which is great to see especially during the current situation with COVID-19. Our Google Ads campaign achieved 1 conversion through the month and in the coming month we will be working to increase the number of traffic in order to also increase the total number of conversions. This will be our focus, as well as the new sanitisation targeted keywords in the campaign.

    Google Ads Analysis

  • The month of April has produced a steady month of results from the Google Ads campaign. We have generated 20 Clicks, 10% CTR, 201 Impressions, 1 Conversion and a 0.5% Conversion rate.
  • We are still seeing the conversion tracking issue persist, which is why we are not seeing the total number of conversions displaying in the marketing dashboard. However through manually checking the conversions we can see 1 achieved through the month.
  • The plan for May is to structure the campaign to encourage more conversions and traffic to our ads. We are now targeting the sanitation and disinfection keywords with a dedicated landing page to the campaign in order to show relevance for those services.