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Active Vac – March Monthly Report

Apr 7, 2020

Manager

The month of March has seen some positive results overall. We have seen a dip in the overall website traffic especially from March 19th to March 23rd (likely due to the restrictions announced during that time regarding COVID-19). However it has been pleasing to see this website bounce back up towards the end of the month, possible due to the new page created on the website regarding santisation. The Google Ads campaign has been performing well now that we are running the campaign on 3 days a week to ensure we can make the limited budget stretch as much as we can. We will continue to monitor the campaign through April to ensure we can achieve conversions during this challenging time.

Google Ads Analysis

  • The Google Ads campaign has generated 50 Clicks, 8.9% CTR and 2 Conversions (despite these conversions not appearing in the marketing dashboard)
  • However, it does seem we are seeing a conversion tracking issue which has meant that our total number of conversions are not appearing in the marketing dashboard
  • Our plan for the month of April is to resolve this conversion tracking issue and also structure the campaign to achieve a better CTR which can also lead to an improved conversion rate.

    • Active Vac – February Monthly Report

    Mar 6, 2020

    Manager

    The month of February has been very impressive. We have seen a massive 30% increase in the overall website traffic, with a majority of this traffic increase coming from organic (SEO) website visits. From 235 organic website visits in January to 286 in February, this is a very pleasing result, and is an indication that our newly established SEO rankings have contributed directly to getting more users on the website. The SEO rankings have seen some massive wins with 12 of our Sydney keywords now ranking on the first page of results and 92 of our targeted keywords appearing in the top 3 results overall. The Google Ads campaign has seen an improvement in the results. Although the conversions have not been tracked in the dashboard, 2 form submissions were achieved from the campaign throughout February. Over the coming month our optimisations will continue for the Google Ads campaign and also for the SEO pages to ensure we see further improvements in the numbers for both campaigns.

    SEO Analysis

  • 92 keywords ranking in top 3 (first page) results
  • 27 keywords ranking in top 4-10 (first page) results
  • Keyword ‘roof vacuuming Sydney’ ranking in 3rd position (first page)
  • Keyword ‘roof space cleaning Sydney’ ranking in 3rd position (first page)
  • Keyword ‘roof insulation Sydney’ ranking in 10th position (first page)
  • Keyword ‘attic cleaning Sydney’ ranking in 11th position (second page)
  • On-page optimisations will be continuing in the coming month to see further improvements for the national keyword ‘roof vacuuming Sydney’

    • Google Ads Analysis

  • Increase in overall traffic, with Clicks (363.6%), Impressions (60.1%) and CTR (189.5%) increasing exponentially.
  • Campaign will be optimised and rebuilt to see at least 4 conversions through March.
  • The plan for march is to structure the campaign to be more consistent in getting clicks which can lead to higher chances of getting conversions. We will also be optimising the keywords to be more precise and relevant to the ads.