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AGM Finance – June 2020 Monthly Report

Jul 7, 2020

Manager

The month of June has produced positive results overall. We’ve seen an increase in website traffic to 408 users for the month and our organic (SEO) channel continues to thrive, pulling in a large percent of our users. Similar to the previous month, we were able to maintain the number of keywords ranking in the top 3 positions while we have seen another increase in the keywords in the top 4 to 10 positions (12.5%). Because of the large fluctuations of SEO rankings towards the end of the month, we’re expecting a change of pace in ranking when it comes to July’s results. Although our targeted keywords are still secured within the first page of Google search results, there have been small declines in rankings. We plan to address these declines and boost the targeted keywords’ rankings to the top 3 positions by utilising on-page and off-page optimisations.

SEO Analysis

  • 13 keywords ranking in top 3 (first page) results
  • 8 keywords ranking in top 4-10 (first page) results
  • Keyword ‘truck finance’ ranking in 6th position (first page)
  • Keyword ‘truck finance broker Melbourne’ ranking in 5th position (first page)
  • Keyword ‘truck finance brokers’ ranking in 2nd position (first page)
  • Keyword ‘truck loans’ ranking in 8th position (first page)
  • On-page optimisations will be used in July to see the rankings for the national keywords secure more stable positions on the first page of results

    • AGM Finance – May 2020 Monthly Report

    Jun 5, 2020

    Manager

    The month of May has been full of potential for the SEO campaign. Although there was a decrease in website traffic to 378 users for the month, the number of users coming from the organic (SEO) search results has increased again from an already strong organic performance for the month of April. We are currently maintaining the keywords with top 3 rankings on the first page of results and there is also an increase in the number of rankings on the second page which has been positive. The targeted keywords on the first page of Google are still fluctuating including the national keywords. For the month of June, we plan to progress on both the on-page and off-page strategies to secure more of those top #3 positions. These strategies will utilise editorial spots that will be used through June to boost keyword rankings for ‘truck finance’ and ‘truck loans.

    SEO Analysis