AGM Finance – February Monthly Report
Manager
The month of February has seen a slower month of results than expected. While we have seen an increase in the website traffic coming from organic (SEO) search results from 162 in January to 179 in February, the rankings are not yet where we want them. While we have been able to maintain a page #1 ranking for the keyword ‘truck finance’, our goal is to see this keyword appearing in the top 3 results on the first page of Google. Currently, this keyword is ranking in the 8th position. Since recent discussions, we will be utilising a more aggressive strategy; a correlation tool to further optimise the site for the national keywords ‘truck finance’ and ‘truck loans’. Using this approach, with our link building strategy continuing also, we are confident we can see an improvement from position 8 for the keyword ‘truck finance’.
SEO Analysis
- 6 keywords ranking in top 3 (first page) results
- 5 keywords ranking in top 4-10 (first page) results
- Keyword ‘truck finance’ ranking in 8th position (first page)
- Keyword ‘truck finance broker Melbourne’ ranking in 3rd position (first page)
- Keyword ‘truck finance brokers’ ranking in 1st position (first page)
- Editorial spots have been secured to maintain and boost existing rankings. These can be viewed here: https://businesspartnermagazine.com/advantages-truck-financing/, http://www.newsflashing.com/business/everything-to-know-about-truck-financing, https://www.bloggingawaydebt.com/2020/02/4-most-important-tips-when-applying-for-truck-finance/, https://www.pfadvice.com/2020/02/24/everything-to-know-about-commercial-truck-financing/
AGM Finance – January Monthly Report
Manager
The month of January has seen a positive start to the year for the SEO campaign. While the amount of traffic coming from organic search has remained consistent, we have seen a significant 64% increase in the overall website traffic in particular coming from referrals. The SEO campaign is continuing to track well. Over the last 30 days we have been able to secure 4 editorial spots as well as begin syndication for a Press Release to help boost both the national and Brisbane keywords. Of course, these strategies do also have a follow on effect on the remaining targeted keywords as well. Over the coming month, our focus will continue on the off-page strategy while we also revisit the on-page strategy to ensure we are staying up to date with Google’s algorithms.