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Air Conditioning Doctor – April 2021 Monthly Report

by | May 10, 2021 | Air Conditioning Doctor | 0 comments

Manager

The results produced for the month of April have been fantastic to see, especially given the slower results in the previous month. We are pleased to note that the overall website traffic is recovering from the previous months’ decline with a significant 28.8% increase this April. The trend in site traffic shows a peak near the latter part of the month, although the campaign will begin on less site visits by May. It has been fantastic to see an increase as well in the number of users coming in from the organic (SEO) channel. In fact, organic search results are the top-performing channel for the month, indicating a strong improvement from last month’s data. With that said, we have also tracked a few dips in the keyword rankings this month with the average SEO ranking moving down as keywords from the top 3 positions fall to the top 4 to 10 positions (still on the first page of results). Targeted keyword ‘air conditioning service adelaide‘ has also dropped from the top 2 position to the 4th this month. We will be extending our off-page strategy for the campaign to the Campbelltown focus keyword for the coming month of May to see some ranking boosts in this area.

SEO Analysis

  • 16 keywords ranking in top 3 (first page) results
  • 4 keywords ranking in top 4-10 (first page) results
  • Keyword ‘air conditioning service adelaide’ ranking in 4th position (first page)
  • Keyword ‘air conditioning repairs adelaide’ ranking in 3rd position (first page)
  • In April, on-page optimisations were completed with a focus on the keyword ‘air conditioning repairs Adelaide’ and it has maintained its ranking position.
  • For the month of May, we will expand our off-page strategy to further boost the rankings for the keyword ‘air conditioning service campbelltown’ from 28th position closer to the first page of Google’s results.