Manager
The results produced for the month of February have been a little slower than the trend in data from last month. For one, we note a turnaround in the growth of website traffic from the previous months as overall site traffic dropped by 42.9% this February. This decline can be attributed to the decrease in the number of users brought in by the organic (SEO) channel. There is a massive difference between the 407 organic users from January to 185 organic users this February. Although the organic channel remains to be the top 1 channel in bringing in site visitors, this drop in organic traffic pushes us to strengthen the campaign’s SEO presence on Google. On a more positive note, keyword rankings for the month are held steady as the number of keywords found on the first page of search results increased. Also, it is positive to find the targeted keywords still secure on the 4th position of Google, similar to January. Our strategy for the coming month of March is to boost these targeted keywords into the top 3 positions by using on-page optimisations.
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