Manager
We see outstanding wins as well as satisfactory stats for the month of October. Despite the slight dip in the number of users this month, we’re pleased to see that 267 users out of this month’s total of 391 users are coming from the organic search channel. User engagement this month has increased dramatically by 18.2%, as can be seen in the average session duration of 1 minute and 13 seconds spent by each user on the site per visit in October. Equally noteworthy is the number of keywords ranking in the top 3 positions of first page results, which now stands at 18 keywords. A total of 6 keywords, on the other hand, can be seen ranking in the top 4-10 positions of first page results. Keyword rankings are strong in the top positions of first page results as well, with keyword ‘air conditioning service adelaide’ and ‘air conditioning repairs adelaide’ ranking in the 3rd and 2nd position, respectively. A victory for the month of October is the ranking of the keyword ‘air conditioning service campbelltown’, which is at 10th position this month from last month’s 16th position. We plan to continue an assertive campaign through November with on-page optimisations for the keyword ‘air conditioning repairs adelaide’ to boost it back to first page positions of Google’s results.
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