Air Conditioning Doctor – February Monthly Report
Manager
The month of February has seen a slower month of numbers from the SEO campaign. We have seen a drop in the overall traffic coming from organic (SEO search results). While we have seen an increase in the number of keywords appearing in the top 3 results on Google, we would expect this to have an effect in increasing the overall website traffic through the month. To combat this slower period, we will be focusing on the on-page optimisations through March and focusing on the heating keywords rather than air conditioning as we are moving out of that season.
SEO Analysis
Google Ads Analysis
As the Google Ads campaign was paused this month, there will be no Google Ads analysis.
Air Conditioning Doctor – January Monthly Report
Manager
The month of January has seen a slower month of results than usual. It seems we saw a drop in the overall website traffic coming from organic SEO results. However, we have actually seen an improvement in our overall SEO rankings. For this reason, we believe this drop in website traffic may be season (after the Christmas period), however this is something we will be monitoring in the coming month. We have been able to maintain and improve our page #1 Adelaide rankings and over the coming month we will be utilising an on-page strategy in order to see these keywords move closer to the top 3 positions on the first page of results while also staying up to date with Google’s algorithm updates.
SEO Analysis
AdWords Analysis
As the Google Ads campaign was paused this month, there will be no Google Ads analysis.