Air Conditioning Doctor – October 2021 Monthly Report
Manager
We see outstanding wins as well as satisfactory stats for the month of October. Despite the slight dip in the number of users this month, we’re pleased to see that 267 users out of this month’s total of 391 users are coming from the organic search channel. User engagement this month has increased dramatically by 18.2%, as can be seen in the average session duration of 1 minute and 13 seconds spent by each user on the site per visit in October. Equally noteworthy is the number of keywords ranking in the top 3 positions of first page results, which now stands at 18 keywords. A total of 6 keywords, on the other hand, can be seen ranking in the top 4-10 positions of first page results. Keyword rankings are strong in the top positions of first page results as well, with keyword ‘air conditioning service adelaide’ and ‘air conditioning repairs adelaide’ ranking in the 3rd and 2nd position, respectively. A victory for the month of October is the ranking of the keyword ‘air conditioning service campbelltown’, which is at 10th position this month from last month’s 16th position. We plan to continue an assertive campaign through November with on-page optimisations for the keyword ‘air conditioning repairs adelaide’ to boost it back to first page positions of Google’s results.
SEO Analysis
Air Conditioning Doctor – April 2021 Monthly Report
Manager
The results produced for the month of April have been fantastic to see, especially given the slower results in the previous month. We are pleased to note that the overall website traffic is recovering from the previous months’ decline with a significant 28.8% increase this April. The trend in site traffic shows a peak near the latter part of the month, although the campaign will begin on less site visits by May. It has been fantastic to see an increase as well in the number of users coming in from the organic (SEO) channel. In fact, organic search results are the top-performing channel for the month, indicating a strong improvement from last month’s data. With that said, we have also tracked a few dips in the keyword rankings this month with the average SEO ranking moving down as keywords from the top 3 positions fall to the top 4 to 10 positions (still on the first page of results). Targeted keyword ‘air conditioning service adelaide‘ has also dropped from the top 2 position to the 4th this month. We will be extending our off-page strategy for the campaign to the Campbelltown focus keyword for the coming month of May to see some ranking boosts in this area.