Manager

The month of January has produced pleasing results for the website data although there have been a few dips in the keyword rankings. It has been positive to see that we were able to continue the steady growth of website traffic with a 22.4% increase this month. The average session duration has also gone up by 14.6%, indicating the relevance of the content along with a strong SEO presence. Another win for us is the increase in organic traffic from 312 users last month to 407 users this January as the organic channel brought in the majority of the site visits. For the keyword rankings, we initially tracked multiple fluctuations but the rankings were stabilised within the last week. The resulting data showed a slight dip in the SEO rankings since three of the keywords have dropped down from the top 3 positions of Google. the targeted keywords are performing steadily, however we will be utilising an on-page strategy to boost the focus keywords for February.

SEO Analysis

Please note, as in previous years, this months report (December 2020) will not include comment/analysis from the team due to the break over Christmas and New Years. Comments and analysis from the team will resume as per usual in your next monthly report (January 2021).