Air Conditioning Doctor – August 2020 Monthly Report
Manager
The month of August has produced some positive results for our SEO campaign in terms of keyword rankings. However, we have seen another decrease in website traffic, also affecting our progress in our organic (SEO) channel as it brought in less users this month. By strengthening our SEO campaign we’ll be working to regain the website traffic and reverse the downward trend in website statistics from the past two months. On a more positive note, we have had stable and strong developments in our overall SEO keyword rankings as our keywords ranking in the top 3 and 4 to 10 positions have gone up. This is a great indication that our current trategy is working, and we do expect this to roll over to the website traffic as well. We’re expecting to see more of this positive movement in the upcoming month because of an upward trend in SEO keyword rankings during the latter part of August. Our targeted keywords are also performing tremendously well as the keyword “air conditioning service adelaide” moves up to the 4th position and keyword “air conditioning repair adelaide” secures a position within the top 3 rankings. For the month of September, we will be utilising on-page optimisations once more to further push our targeted keywords closer to the top 1 position.
SEO Analysis
Air Conditioning Doctor – July 2020 Monthly Report
Manager
The month of July has produced slower results for the month than anticipated. A significant 29.3% decrease in website traffic this month has affected our positive trend in overall traffic throughout the previous months. In terms of SEO rankings, although we were able to maintain the number of keywords ranking in the top 3 positions, there has been a slight decline in the number of keywords ranking in the top 4 to 10 results. Our Adelaide keywords have both dipped slightly from the top 3 positions to the 5th and 7th on the first page currently. We will address these dips in the upcoming month of August by utilising on-page optimisations, specifically to boost rankings for the targeted keywords.