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The month of August has produced strong results for the SEO campaign. Although there has been a slight decrease in overall website traffic by 7%, we do not attribute this loss to the SEO campaign. This is because the organic (SEO) channel was actually able to bring in more organic users than the previous month despite the dip in total traffic. For keyword rankings, unfortunately one keyword dropped from the first page of Google, effectively pulling down the average SEO ranking. Nevertheless, we are pleased to see keywords ‘air conditioning service croydon’ and ‘air conditioning repairs croydon’ move up 5 positions, collectively, from their previous rankings. We aim to boost the Croydon keywords further for the coming month of September by using an on-page optimisation strategy.

SEO Analysis

  • In August, we have 1 keyword in the top 4-10 (first page) results
  • Keyword ‘air conditioning service croydon’ ranking in 36th position (fourth page), up a notch from 37th position in the previous month
  • Keyword ‘air conditioning repairs croydon’ is in 21st position (third page), up from 25th position in the previous month
  • Keyword ‘air conditioning repairs Blackburn’ is ranking in 33rd position (fourth page)
  • In the coming month of September, we will focus on-page optimisation strategies for keyword ‘air conditioning repairs croydon’ to bring it back to a first page ranking in Google’s results.