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The results for the month of July are heavily fluctuating while showing potential for the coming month. We were able to recover from the decrease in website traffic the previous month as we note an impressive 22% increase in site users for July. However, we are still working to raise the number of users coming in from our SEO channel. Our keyword rankings on the first page of Google search results are generally stable, with a slight increase in keywords ranking in the top 4 to 10 positions. As the keyword ranking trend starts to stabilise by the end of the month, we’re expecting to use this as a springboard for a more assertive SEO tactic. We see interesting progress on our targeted keywords as we finally secured both of our targeted keywords on the first page of Google. However, keyword ‘air conditioning service croydon’ has fallen from the 6th position to the 9th while we see a massive improvement in keyword ‘air conditioning repairs ringwood’ moving up from the 12th to the 4th position. For the month of August, we plan to secure rankings closer to the top 3 positions using an assertive on-page optimisation strategy.
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