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The month of June has produced a slower month of results than anticipated. There has been a notable 26.5% decrease in website traffic which indicated a need for a more aggressive SEO tactic. Furthermore, there is a small dip in our average SEO rankings although we were able to see a 28.6% increase in keywords in the top 4-10 positions found on the first page of Google search results. Our targeted Air Conditioning keywords have declined from their ranks last month with the keyword “air conditioning repairs ringwood” falling just outside of the first page of results. Because of these results, we plan to recover in the month of July by using a more aggressive on-page strategy as well as off-page techniques and our focus will remain on the keyword “air conditioning repairs ringwood”.

SEO Analysis

  • 0 keyword ranking in top 3 (first page) results
  • 7 keywords ranking in top 4-10 (first page) results
  • Keyword ‘air conditioning service croydon’ ranking in 6th position (first page)
  • Keyword ‘air conditioning repairs ringwood’ ranking in 12th position (second page)
  • On-page optimisations will be used in July to see rankings for the keyword ‘air conditioning repairs ringwood’ move to the first page